What Will Impact Staffing Decisions? Companies Want Personnel Ready for Future Innovations
Is it better to hire for the challenges one has — or the ones coming down the road? Increasingly, marketers…
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Mobvista Acquires Behavioral Analytics Platform for Game Developers
Asian mobile ad platform Mobvista just purchased Denmark-based GameAnalytics, a behavioral analytics platform for game developers. “The acquisition will help…
INFOGRAPHIC: What’s Ahead for Predictive Analytics?
The team at Soliant Consulting is out with a new report that focuses on the future of Predictive Analytics. The…
The Powers That Be Take Notice of Data and Analytics
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now…
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now…
Opinion: Understanding the Important Role of Data in Personalizing Marketing Experiences
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Your customers are engaging…
DataVisor Aims to Revolutionize Fraud Detection in the Mobile Age
On Monday, DataVisor announced the general availability of the DataVisor User Analytics Service, a solution that “catches fraudulent user accounts…
IDC: Global IT Spending Expected to Slow This Year
While a slowdown in this department may come as a surprise to many, it’s a reality that we’ve been told…
The Most Compelling Marketing Trends that will Help Marketers Optimize their Business Plan in 2016
This week, MMW caught up with Ensighten Chief Strategy Officer Pelin Thorogood to discuss the most compelling marketing trends that…
Marketers Are Investing in Technology to Better Understand Consumers
What are marketers doing now? Among other things, they’re making technology investments to better understand consumer needs and behaviors. According…