Ahead of the weekend, MMW learned that Singular — a unified marketing analytics platform for many of the world’s largest mobile apps — recently secured $15 million in Series A funding.
This new round of funding comes from KDWC, Translink Capital, Telstra Ventures with follow on investment from General Catalyst, a provided statement explains.
If you’re not famialir, the San Francisco-based company helps data oriented marketers at companies like Lyft, Twitter, Match.com and Zynga.
The Singular platform connects disparate data from any digital marketing point solution provider to uncover ROI and actionable marketing insights. Singular has raised $20 million to date, and will use the latest round to accelerate product development and support international expansion.
Singular says it is the only marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation, all within a single application.
“Today’s digital marketers are forced to use multiple vendors and point solutions in order to do their jobs properly. From ad networks, attribution providers, to CRM and business intelligence solutions, each outputs vast arrays of data,” said Gadi Eliashiv, CEO of Singular. “All of these data sets are disconnected and unmanageable. This results in marketers being unable to make effective decisions let alone calculate ROI across the whole marketing stack. So, rather than building new disparate point solutions, we tackled this huge problem in a different way. We built a platform that can collect and connect with all point solution data points with a mind to unify it and therefore enable marketers to easily uncover ROI through to making actionable marketing decisions.”
