VMob Touts Big News for its Personalized Mobile Marketing Analytics
VMob, a cloud-based personalization platform built for retailers and QSRs, shared some big news with MMW in recent days. The…
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YouAppi CEO Dishes on How to Acquire Mobile Users in the Ad Blocking Era
The following is a guest contributed post By Moshe Vaknin, CEO & Founder of YouAppi. Despite the existence of ad…
AdTheorent Nabs Innovation Award for Barometric Cross-Platform Attribution and Analytics Tech
Technology firm AdTheorent, Inc. just won another award. The company, whose data-driven predictive solutions are transforming mobile advertising, received a…
comScore, Rentrak Announce Plans to Merge
It’s a big deal, folks. comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger…
Retailers Still Struggle to Analyze Data, Engage with Best Customers
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their…
StoryCloud Platform Launches with Beta Release of First Permissions-Based Publishing
With the internet it is impossible to control content once it has been published online. This week, however, StoryCloud is…
Webinar Reminder: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization
The team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics…
Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts….
Mobile Marketers Gain Push and In-App Messaging Campaign Tracking
Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers…
Knowledge is Power with New In-App Analytics
Ahead of the weekend, MMW was briefed by the team at App Annie about the open beta launch of its…