The result? Rocket Fuel is now bringing geo-targeted advertising to real-time emergency communications.

Specifically, Rocket Fuel will provide a new outlet for targeted AMBER Alerts.

Distributed by law enforcement and redistributed to a network of partners by the National Center for Missing & Exploited Children (NCMEC), AMBER Alerts display geographically targeted information about child abductions to the public through practically every communications channel available.

Robert Hoever, Director of Special Projects for the Missing Children Division of the National Center for Missing & Exploited Children, says, “When a child is abducted, fast action can be critical to a safe recovery. Rocket Fuel’s partnership with FIA will help to quickly reach the right people at the right time and place with information about an abduction, helping communities work together to rescue children and save lives.”

The post Ad Tech Titan Tackles The Critical Cause of Child Safety appeared first on Mobile Marketing Watch.

The app, “Operation Predator,” makes it easy for the public to report suspected child exploitation in their community.

As part of Operation Predator, the public can use this app to help U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI) special agents identify and locate suspected child predators, and protect victims from further abuse.

With the app, users can:

• Call the HSI Tipline directly
• Submit a tip online
• Help identify most wanted suspects
• Read about the latest investigations and arrests
• Receive alerts when new suspects are being sought

“When children are being sexually abused and exploited, it’s a race against the clock to rescue the child and bring the predator to justice,” says John Sandweg, ICE Acting Director. “These investigations are one of our highest priorities, and in today’s world, we need to be technologically savvy and innovative in our approach.”

To learn more or to download the free app, click here.

The post Federal Government Releases Child Safety App appeared first on Mobile Marketing Watch.

“You’re shopping at the mall with your children when one of them suddenly disappears. A quick search of the nearby area is unsuccessful. What do you do?” the FBI asks in its formal announcement of the app.

Now there’s a free new tool from the FBI that can help. Our just launched Child ID app—the first mobile application created by the FBI—provides a convenient place to electronically store photos and vital information about your children so that it’s literally right at hand if you need it.

According to the Bureau, users can quickly show the pictures and provide physical identifiers to authorities without wasting time. Additionally, a special tab on the app makes it so that users can also promptly e-mail the information to authorities should the need to do so arise.

“The app also includes tips on keeping children safe as well as specific guidance on what to do in those first few crucial hours after a child goes missing,” the FBI says.

What’s more, mobile security advocates need not worry about the nature of the app, as the FBI confirms that it is not collecting or storing any photos or information entered in the app.

“We encourage you to share the word about this app with family and friends, especially during upcoming activities in your communities to raise awareness on crime and drug prevention, the FBI encourages.

The post FBI Releases First Mobile App to Help Locate Missing Children appeared first on Mobile Marketing Watch.