On Wednesday, the Mobile Marketing Association has just announced the shortlist for the 2016 Global Smarties Awards.
Per the familiar drill, the shortlist names were selected from submissions from all over the world. The entries represent the platform’s “immense potential to reach and engage connected consumers in unique and original ways.”
The shortlist was selected by the Smarties Pre-Screening Council, which includes more than 100 senior level mobile marketers.
These entries will now undergo review by the MMA’s independent jury, which is comprised of 28 senior brand and agency professionals and led by jury chairperson Denise Karkos, CMO of TD Ameritrade. Entries will be evaluated on four criteria: strategy, execution, creativity and results.
“Mobile consistently challenges the game for marketers. Given the quality of entries this year, it’s clear that the industry is taking notice and advantage,” says Karkos. “Now, as a jury, we are faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.”
“Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing,” adds Sheryl Daija, Chief Strategy Officer for the MMA. “We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”
The shortlist for the 2016 Global Smarties Awards includes:
To review the complete shortlist, click here.
