MMA Releases European Bluetooth Marketing Rules
Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new…
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MMA Seeking New President
Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership…
Advocacy Groups Rally FTC About Mobile Marketing
An FTC town hall meeting about mobile ads and consumer protection was held yesterday, where two leading advocacy groups filed…
The Future of Ad Formats Remains Fuzzy
A few days ago I posted a blog about the Mobile Marketing Association’s announcement of new guidelines for mobile ads….