On Tuesday, the Mobile Marketing Association (MMA) announced the addition of a diverse array of new members — 39 in all — that originate from scores of different industries, including tech, media, finance and consumer goods, to name a few.
By the MMA’s own admission, the organization has seen “significant membership momentum in recent months, as companies across the mobile marketing ecosystem increasingly recognize the opportunity to help shape the future of the modern marketer by being part of the global mobile movement.”
The uniquely all-encompassing membership of the MMA brings brands and agencies together with media sellers and technology enablers to collaboratively help marketing teams be more successful with mobile.
“We’re thrilled to see our membership continue to grow at such a fast and consistent pace,” said Greg Stuart, CEO at the MMA. “The new members come from companies that have demonstrated strong mobile leadership within their respective industries and understand mobile’s potential to garner a competitive advantage and seriously impact their long-term business goals. We’re excited to facilitate the alliance of these leading organizations as they work together to accelerate their own transformation through mobile, and we invite others to come forward to do the same. The MMA team stands ready to help.”
According to the MMA’s formal announcement, the new MMA members include:
Marketers
Central Garden & Pet
Chiquita
ConAgra Foods
E*TRADE
Johnson & Johnson
Kohl’s
Las Vegas Convention and Visitors Authority
Mars
Papa Murphy’s International
Safe Auto Insurance
The Hershey Company
The Wendy’s Company
Trulia
Media Sellers
Coupons.com Inc.
Ensequence
Forbes Media
Foursquare
PadSquad
Pinterest
Quantcast
Tego Media
The Trade Desk
VEVO
Agencies
inMarket
Starcom Worldwide
Razorfish
Technology Enablers
Beintoo
Bidtellect
Blue Bite
Frankly Co
Gimbal
Immersion Corporation
Instantly
PubNative
Quaero
RealityMine
Associates
Greco Associates
Loeb Enterprises, LLC
Ropes & Gray
