MMA Dishes on Short List for SMARTIES
According to an announcement Friday morning from the Mobile Marketing Association, a “global jury” deliberated yesterday in NY to review…
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MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative
On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper…
MMA Embarks on Ambitious Research Project
On Monday, at the Mobile Marketing Association’s Mobile CEO & CMO Summit in the Dominican Republic, a major announcement regarding…
MMA Announces New Global Board of Directors
On Wednesday, The Mobile Marketing Association (MMA) announced the addition of thirteen new industry leaders to its Global Board of…