Sizmek, an open ad management company for multiscreen campaigns, recently announced that clients can now execute Private Marketplace (PMP) transactions on StrikeAd.
StrikeAd is a mobile-first programmatic media solution for global brands and trading desks.
“The enhancement provides agency and brand clients with single-platform access to choice premium and private inventory alongside supply in the open RTB market, with both self service and managed service options,” according to a provided statement. “For advertisers who wish to access premium content in a programmatic environment and publishers who wish to restrict access to that content, StrikeAd’s PMP functionality is a perfect fit.”
StrikeAd supports Deal ID functionality. That lets mobile programmatic ad buyers “not only deliver traditional formats but to also deliver engaging, non-standard mobile ads that are often a challenge to serve programmatically.”
“The advanced integration of StrikeAd and Smart AdServer opens great opportunities for advertisers and publishers, and especially with mobile PMPs,” said Cyrille Geffray, CEO of Smart AdServer. “The share of mobile programmatic deals now accounts for 30 percent on our exchange, with a growing part coming from advanced ad formats like the Parallax or the Video Interstitial.”
Some added benefits of StrikeAd, according to the company, include better transparency, accurate forecasting, concentrated targeting, availability of custom packages, and mobile metrics
“Brands are looking to deliver great mobile experiences as consumers are spending more and more of their time on mobile devices. The challenges around delivering impact creative to these audiences is magnified in programmatic,” said Mike Caprio, global VP and GM of programmatic at Sizmek. “StrikeAd’s PMP offering combined with Sizmek’s creative excellence in HTML5 and global activation delivers great value for the world’s leading publishers and trading desks.”
