Last Thursday, Appnext, an app monetization and distribution platform, announced its native video ad solution that allows app publishers to integrate and distribute app trailers using a Cost-Per-Install (CPI) based model which produces engaged users and results in higher retention rates.
According to details shared with MMW, the video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. This new solution streams app trailers for game and utility apps in various lifestyle verticals (news, dining, health, gaming, etc.).
Native video ads are available through various channels:
- Native ads API feed – Over 1,000 unique worldwide video campaigns are available in a server-to-server integration
- Full screen interstitial ads – A combination of video ads along with 3-6 native ads spurs improvement in revenue growth and user engagements/various KPI parameters
- Rewarded video ads – These ads are shown when a user opts earns rewards or special features such as points, coins, lives, etc, and provides developers with a stable revenue stream
“Video ads deliver higher eCPM rates to the publishers and higher retention rates to the advertisers. In a recent beta trial, click-through-rate (CTR) delivered a general increase by 200% with regular interstitial at 10% while CTR with video interstitial is 30%,” the company said in its provided statement.
