Infographic: 10 Trends in Digital Branding for 2015
If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in…
Mobile Advertising Campaigns
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Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a…
Do You Hate Snapchat Ads? No… Says Snapchat
Back in October when Snapchat announced that it would start running ads within its popular mobile app, the company seemed…
What's in the 'Cards' for Sharethrough?
Native advertising automation company Sharethrough is talking up its support for Native Cards, a new standard for publishers and brand…
Gimmie Raises Capital for New Custom Messaging For Website Owners
More details are coming to light about the big plans in store for mobile rewards startup Gimmie. The company recently…
Bringing Real Cool to Virtual Reality: MediaSpike Creates In-Game Native Ads that Rock
Companies that specialize in creating in-app product ads that imitate the ambiance of the games in which they appear are…
Mobile: Influencing the Customer Journey
The following is a guest contributed post from Valerie Davis, Vice President, Search Media at PM Digital. Our lives today…
Mobile Needs to Be Considered a Strategy, Not a Campaign
Most marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the…
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up…
Is Programmatic Mobile Advertising More Fraud-Resistant?
What’s bugging digital advertisers? According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud. Among…