With digital advertising trends constantly changing, today’s marketers are continually facing challenges when it comes to promoting their brands. However, despite the challenges that new technology brings, marketers have a lot to be thankful for this holiday season.
MDG Advertising’s new infographic, “5 Things Marketers Should be Thankful For This Year”, reveals a few of the “gifts” marketers have received this year, while visually explaining:
- The popularity of purpose-driven content, especially among Millennials
- Innovative marketing tools that streamline companies’ promotional strategies
- Why an increase in smartphone ownership helps marketers create more-targeted campaigns
- How the increased competition between two leading advertising platforms creates powerful tools for marketers
- How changes in Google’s algorithm positively affect marketers content strategy