Mobile Advertising Just Got 'Simple'
If you already use or are planning to use V12 Group’s Launchpad, you’re in luck. Simple Ads is a new…
Mobile Advertising Campaigns
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Paid Search Advertising Continues to Go Mobile
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online…
Digital Marketers to Open Their Wallets Wider Next Year
In 2014, the average company spent just over 10% of its annual revenues on marketing activities, according to a recent…
Who’s Winning and Losing in Digital Marketing?
Ecommerce is still on the rise—no shocker there, but it’s important to note that even with increased web traffic and…
Report Shows Difference Between Gen Xers and Millennials on Mobile
The findings of a new study from xAd and Telmetrics with Nielsen point to some fascinating audience insights based on…
Will Facebook Soon Surpass Google In Mobile Advertising?
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the…
FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This…
The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are…
Forrester Report Steers Mobile Marketers Away from Mistakes
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from…
Come to Big Data: Majority of Mobile Marketers Knows Data Technology is Critical
How can a marketer understand a consumer? It’s all in the data. And marketers know it. While marketers seek newer…