Advertisers Must Spend More on Mobile for Full Effect, Advises Flurry
According to a new report published Tuesday from Flurry, advertisers simply aren’t coughing up enough cash for mobile ads. Despite…
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Infographic: The Rise of Business SMS
Our friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS. Using…
Jumptap Goes Hyper Local with New Capabilities, Partnership
Jumptap, a recognized authority in targeted mobile advertising, announced Tuesday that its targeting abilities have attracted an influx of major…
Hipcricket Bolsters Mobile Marketing And Advertising Platform
Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform. On Thursday, Hipcricket announced new features and functionality for…
Valentine’s Day is Mobile Marketing’s Biggest Day for Condom Ads
Here’s a tidbit of mobile marketing news for your “protection.” Did you know that Valentine’s Day provokes huge ad spend…
TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform
It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app…
2012 Super Bowl Ads: #MissedOpportunitiesGalore
The following is a guest post by Jeff Hasen, chief marketing officer for Hipcricket. Every year in the beginning of February, football…
How HTML5 Is Changing Mobile Advertising
The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users…
Infographic: The Growth of Mobile Advertising in 2011
Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising…
Blue Bite Deploys First-of-its-Kind NFC Campaign for HotelTonight, Sees 15K+ Mobile Engagements
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign…