Fiksu, a company known for developing the industry’s first “mobile app user acquisition platform,” today announced a new product aimed at providing U.S. developers and marketers of paid iOS apps a new, scalable solution to cost-effectively market and grow their businesses.
Dubbed “FreeMyApps,” the new solution was designed to help developers and marketers “overcome the notorious advertising challenge of cost-effectively driving download volume and profitable revenue growth of paid apps,” according to a company press release. The solution works by leveraging what’s called Fiksu’s “Traffic Enrichment Layer,” which enables premium apps the ability to drive traffic, increase purchase rate and heighten word of mouth awareness.
Powered by the same proprietary algorithms of Fiksu for Mobile Apps, FreeMyApps targets and optimizes the best mix of advertising traffic from ad networks and real time bidding exchanges. Through its Traffic Enrichment Layer, FreeMyApps drives higher conversion rates and volumes of app downloads by enriching the user value through engagement after a click on a banner ad but before presenting a link to download an app from Apple’s App Store.
“FreeMyApps was incubated in Fiksu Research Labs because our clients and the app development community have been searching for a viable alternative for marketing their paid apps,” said Micah Adler, CEO of Fiksu. “With FreeMyApps, it’s a win for everyone – paid app developers can be profitable at scale without switching to a free or freemium model, free app developers can expand their reach and consumers can get paid apps for free.”
The new solution even includes benefits for consumers, as it provides the ability to access some of the most popular paid app titles for free. Users can download and launch apps from a menu of free “sponsor apps,” which allows them to earn credits that can be redeemed for paid apps.
Fiksu has already managed to gain the attention of large-scale developers such as the makers of Skyfire, a popular mobile Web browser app for iPhone and Android. “People who try Skyfire’s paid apps love them and tell their friends, but we are always seeking to grow even faster in cost-effective ways,” said Jeffrey Glueck, CEO of Skyfire. “We are excited to be a launch partner for FreeMyApps, to reach more users and grow revenue.”
