Demandware Gets the Boot (or The Shoe) in New mCommerce Deal
This week, a leading Canadian retailer has tapped Demandware to power a new “multi-brand, multi-channel commerce strategy.” And it involves…
Mobile Advertising Campaigns
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Mobile Marketing Beefs Up Chicago’s Classic Hot Dog
Hot dogs not only plump when you cook ’em… they also sell when you promote ’em through mobile marketing. Just…
Twitter Announces New Targeting Options for Promoted Tweets
Twitter is tweaking its targeted marketing tools by once again making “Promoted Tweets” more effective and attractive to potential advertisers….
New Webinar: How Consumers Use Mobile to Engage with Your Brand
Mobile Marketing Watch is proud to be sponsoring a new webinar entitled “Go Mobile: How Consumers Use Mobile to Engage…
Restaurants Can Be Smarter About Their Use of Smartphones, Mobile Technologies
Form national restaurant chains to the corner mom-and-pop bakery in your neighborhood, the deployment of mobile marketing through cutting edge…
Taco Bell Ramps Up Mobile Marketing to Fuel Taco Frenzy
Before you “run for the border” to your nearest Taco Bell, be sure to run and grab your mobile phone….
Miami Dolphins Score With Concerted Mobile Effort
As Mobile Marketing Watch has consistently chronicled over the years, NFL teams and other organizations across the professional sports landscape…
Millennial Media Wows Mobile Marketing Community with mMedia Launch
On Tuesday, Millennial Media rolled out the red carpet for its new self-service mobile advertising solution mMedia. Now out of…
Smaato Raises Curtain on Global Price Index for Mobile Advertising
On Friday, Smaato – the mobile ad optimization platform – said that 2012 is shaping up to put Smaato on…
Ultimate Fighting Championship Looks for Mobile Marketing Knockout
The combatants of UFC are not to be messed with – in battle or in mobile marketing. It was announced…