Tracking of Real World Location Visits of UberMedia System Looks Like a Winner
Location tracking and marketing is becoming big business. Now UberMedia has patented a way to make it better. Basically, instead…
ad targeting
Read More
MobileFuse Wants to Help Advertisers Reach The Most Receptive Audience
MobileFuse, a mobile-first advertising company, is rolling out this week what it calls “Mindset Video,” a mobile video advertising platform….
Google Considering New Way to Target Ads to Existing Customers
There could be a resurgence in email if Google’s new targeting program gets off the ground. Reportedly, Google is discussing…
Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct…
Facebook’s New Ad Platform Forges Partnership With Marin Software
There is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to…
Are You Standing, Walking, or Sitting on the Couch? Sensiya Wants to Let Mobile Marketers Know
Sensiya, a Tel-Aviv-based startup, wants to know if you’re traveling, perhaps, or maybe just being a couch potato. The company…
PayPal Wants to Know Where You’re Shopping
PayPal, in a bid to find out exactly who’s viewing the ads on their ad network, has linked up with…
Facebook Draws Praise with Launch of New Retargeting Tool
Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites…
The Weather Channel to Launch Hyper-Local Ad Targeting Solution
On Monday, The Weather Channel announced plans to boldly go where the venerable weather information titan has never gone before….
Microsoft Debuts Mobile Advertising SDK For Windows Phone 7 Apps
Microsoft has announced its mobile advertising SDK for Windows Phone 7 apps, as well as its new “Advertising Exchange for…
- 1
- 2