Chipotle Picks New Partners for Advertising, Media Planning and Buying

Chipotle Mexican Grill has selected two new agency partners.

While Venables Bell & Partners will handle advertising duties, MullenLowe Mediahub has been chosen to handle the company’s media planning and buying. Chipotle considered about 20 potential agency partners before making its decision.

“After considering some extremely talented agencies, we decided that retaining two best in class partners to work with us on the advertising and media roles gave us the best combination of talent to help us as we continue to evolve our marketing programs,” said Mark Crumpacker, chief marketing and development officer at Chipotle.

According to the official word, Venables Bell is a San Francisco-based agency that has won accolades for its work for client companies such as Audi, REI, and Intel, among others, and was named breakthrough agency of the year in 2016 by AdWeek magazine.

Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of progressive brands including JetBlue, Netflix, Bose and Shinola, among many others. Mediahub was named 2016 Creative Media Agency of the Year by Mediapost.

“Venables impressed us from the beginning with their insights and ability to translate our strategy into really compelling advertising, while Mediahub demonstrated extraordinary analytic and media targeting capabilities. Working together with our internal marketing team and these new agency partners positions us well to improve the impact of our marketing programs over the coming months.”

Chipotle will continue its work with GSD&M through the duration of its “Ingredients Reign” campaign. The company also works with several other agency partners with expertise in design, social media, public relations, and digital and mobile services.