ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used…
Barton
Read More
Millennials Like Promotions, Too: They Can Influence Purchase Decisions
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between…
Nielsen Nugget: Technological Changes Drive Changes in Media Usage
There’s an interesting graphic this week from respected media measurement company Nielsen. The graphic tells the story of the “current…
What Will Impact Staffing Decisions? Companies Want Personnel Ready for Future Innovations
Is it better to hire for the challenges one has — or the ones coming down the road? Increasingly, marketers…
SMS Works for Retailers: Many Cite Improved Customer Service Benefits
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively…
Pollfish Provides Tips for Getting Faster, Better Survey Responses
Brand marketers and others plumbing the depths of the consumer consciousness have a friend in surveys. Surveys are relatively inexpensive,…
Bound for China: Mobile Ad Innovator Opens Shanghai Office
News has reached us that AudienceScience, the maker of AudienceScience Helios — an advertising automation software suited for global brands…
Red Stag Fulfillment Has the Lowdown on Taxes for E-Commerce Companies
Red Stag Fulfillment, a growing fulfillment business for a multitude of e-commerce companies, makes it its business to understand everything…
Looks Like a Home Run: Xperiel’s Cloud-Based ‘Real World Web’ Launched
Xperiel is now launching its cloud-based Real World Web (RWW) platform. The RWW brings mixed reality experiences to consumers by…
Sixty Percent of Retailers Use Mobile Coupons, But Mobile Marketing Still Seen as Challenge
According to recent eMarketer reporting, coupons are the main vehicle by which U.S. retailers have moved into mobile. That’s according…