Kochava Touts Improvements in Audience Targeting
Ahead of the weekend, MMW was briefed by the team at Kochava — an industry leader providing holistic measurement solutions…
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Kochava Aids Networks with Holistic Fraud Abatement Tools
Kochava, a respected industry leader in holistic measurement solutions for connected devices, is now offering its fraud abatement toolset to…
Screen6 Partners with Airpush, Kochava Collective, ShareThis to Boost Data Offering
Screen6, a cross-device identity management company, confirmed to MAW this week the ability for its partners to “expand their private…
Kochava ‘Perfects’ Closed-Loop Mobile Marketing
Ahead of the weekend, Kochava announced what it calls the industry’s first ‘Closed-Loop’ marketing platform where mobile advertisers can search…
Kochava Launches New Adapter Framework – Integrates Industry’s Best Push & In-App Messaging Providers
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Mobile Marketers Gain Push and In-App Messaging Campaign Tracking
Kochava, a mobile attribution analytics and optimization company, is talking up its newest offering, and one that has mobile marketers…
Audience Attribution Comes to Mobile Advertising with Kochava
According to a new report from Mobile Advertising Watch, the team at Kochava — a mobile attribution analytics and optimization…
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week….
ActionX Hooks Up with Top Mobile Analytics Providers
On Tuesday, MMW was briefed by representatives for ActionX, specialists in mobile app and cross-screen retargeting, about the company’s latest…