Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data….
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L2 Report Reveals ‘Significant Gaps’ in Mobile Content, Marketing for Most Top Brands
This week, digital benchmarking firm L2 Inc released its 5th annual Intelligence Report: Mobile 2017. The L2 report evaluates the…
Moosylvania Announces the Top 100 Millennial Brands Over Five Years
Brand Building Agency Moosylvania has just released its 2017 top 100 Millennial Brands report, by averaging 15,000 responses from 2013-2017–top…
An Open Letter to Brands (and Agency Co-Conspirators)
The following is a guest contributed post by Steve Ellis, CEO of WHOSAY. Dear brand marketers and your agency co-conspirators,…
Broadcast Brand Awareness Lacking Among Millennial Audiences
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when…
Top Ranked Intimate Brands Continued to Outperform S&P and Fortune 500 Indices in Revenue and Profit Over Past 10 Years, According to MBLM’s Brand Intimacy 2017 Report
The top ranked intimate brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the…
Study: Most US Consumers Would Cheat on Their Favorite Brands
Cheater alert! ICLP, a global loyalty marketing agency, revealed this week that despite a projected 3.6% increase in holiday spend this season,…
Study: Brands Say They Are Not Ready to Meet Consumer Expectations on Mobile
Sitecore has just released the second half of a global study conducted in conjunction with Vanson Bourne, surveying 450 brand marketers…
Leanplum Rakes in Cash and Launches Innovative Mobile Engagement for Brands
A representative for Leanplum tells MMW in a written statement that the company has successfully closed a $11.6 million Series…
Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?
Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change,…