OPINION: Catch Your Target Audience on YouTube
The following is a guest contributed post by ADSvideo CMO Anton Krivnev. Did you ever think about the quantity of…
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Teens Totally Tubing: Mobile Video Watched Three Hours Per Day
When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a…
Facebook Tops in Super Bowl In-Game Views, YouTube Dominated the Post Game
Content advertising tech firm Visible Measures has released research indicating that multi-platform, cross-screen strategies were critical for the top performing…
Street Signs in YouTube Land: ZEFR’s BrandID Suite Organizes YouTube to Help Marketers
ZEFR, a respected VideoID technology company has a new offering: BrandID Suite. BrandID Suite is a visualization of YouTube specifically…
Sharing the Video Wealth: Facebook Announces New Video Revenue Split Deal
Video producers could be making more money soon. Word just out is that Facebook is preparing to give creators of…
YouTube Adds Shoppable Ads in Bid to Inspire Action
YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive…
YouTube: A Decade Old with a Strong Legacy to Show for it
YouTube has had a pioneering role in the Internet’s video revolution. As profiled in a recent celebratory piece by SFGATE,…
British News Media Turns to Mobile Video Ads to Wrestle Big Rival YouTube
What company’s the one to beat when it comes to video? That would be YouTube, according to recent analysis by…
Sony Makes Online Sales History with 'The Interview'
Once again proving that controversy creates cash, Sony has scored with the online release of its headline-making comedy, The Interview….
Kohl’s Banking on YouTube Marketing Series to Boost Consumer Interest, Engagement
Every season, department store Kohl’s partners with a runway fashion designer to launch an exclusive collection of designs that the…