AdClarity Wants to Build the World’s Largest Digital Intelligence Platform
AdClarity by BIScience, a global leader in cross-channel programmatic ad intelligence, has just introduced online video ad intelligence to its…
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Australian Online Advertising Shows 33 Percent YOY Surge in September
Australian online advertising is going like gangbusters. The news is that it delivered a 33 percent year over year growth…
India’s ‘Earn Talktime’ Is Largest Ad-funded, Virtual Currency Platform
Earn Talktime, a crowdsourcing platform incubated in India, is now the largest player providing ad-funded virtual currency to India’s early…
When it Comes to Marketing vs. Advertising, Marketing is Winning
Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories…
When It Comes to Ads, Sometimes Less is More, Says Author of Book on Advertising
Advertisers and consumers may have a lot of common interests, but that mutuality is being strained today. That’s the thinking…
New Infographic Depicts Tips to Increase Customer Engagement and ROI
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best…
Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year
According to the Internet Advertising Bureau (IAB), a majority of advertisers (78 percent) have already leveraged some form of advanced…
What’s Coming Down the Chimney Soon? Cross-Device Messaging to Holiday Shoppers, Contends MMA Webinar
A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view…
Big Market Getting Bigger: Global Mobile Media Set for Explosive Growth
According to the presented findings of a new report from Strategy Analytics, consumer and advertising expenditure on smartphone mobile media…
SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every…