One week removed from its high-profile production of WrestleMania 31, WWE has announced some remarkable digital achievements in response to the popular annual event’s most recent presentation.
In addition to breaking the all-time attendance record at Levi’s Stadium (76,976 fans from all 50 states and 40 countries attended WrestleMania 31), WrestleMania 31 was the most social event in WWE history.
But that’s not all.
- The event was responsible for a record 142 worldwide Twitter trends (up +106 percent vs. last year), including 10 No. 1 worldwide trends, which was more than any broadcast or cable show that night.
- WWE-related content saw more than 60 million video views across all platforms on the day of WrestleMania.
- WWE trended on Facebook with exclusive content featuring WWE Superstar ring entrances, match clips, interviews, locker room commentary and training videos.
- WrestleMania 31 garnered a record 165 million impressions on Facebook and 92 million impressions on Twitter, an increase of 62 percent and 23 percent year-over-year, respectively.
- During WrestleMania, the WWE flagship App saw its most usage since launch in 2012, while reaching nearly 18 million downloads during WrestleMania.
- The WrestleMania 31 App had four times as many downloads as last year’s WrestleMania 30 App.
“We are thrilled that WrestleMania 31 has set the standard for all future events held at Levi’s Stadium. None of this success would have been possible without the support of Mayor Matthews, Mayor Liccardo and the San Francisco 49ers, as well as our public and private sector partners that worked tirelessly to support all of our regional WrestleMania Week activities,” said John P. Saboor, WWE Executive Vice President of Special Events. “We now turn our attention to the Dallas/Arlington region for what will surely be a historic WrestleMania 32.”
