Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
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SessionM Makes Move at POS with Acquisition of LoyalTree
SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced ahead of the weekend that it has acquired LoyalTree,…
4G Smartphones to Surpass 1 Billion Mark in Shipments for 2016
Mobile users have migrated toward 4G devices in a hurry. Worldwide smartphone shipments are expected to reach 1.45 billion units…
Multi-Location Brands Score New Online-to-Offline Customer Journey Tracking Tools
MomentFeed, a leader in mobile customer experience management for multi-location brands, announced this week that the latest version of its…
Marketers Take Note: 71 Percent Will Shop on Mobile This Holiday Season
According to a new report from Trustlook, shopping on a mobile device is expected to be stronger than ever during…
Black Friday is Golden for Mobile Marketers as Consumers Hunted for In-Store Deals
Looks like Black Friday was a golden day for marketers serving mobile consumers. According to Google’s data, “super shoppers continued…
McAfee: Mobile Menace Being Ignored by the Mobile Masses
On Monday, Intel Security announced its second annual McAfee Most Hackable Holiday Gifts list to identify potential security risks associated…
Apple Pay Messaging at Point-of-Sale is Good for Business, Study Shows
MMW has learned from USA Technologies, Inc., a payment technology provider of cashless and mobile transactions in self-serve retail, that…
How Can Social Messaging and Chat Bot Features Help Brands
Ahead of the weekend, Registria announced the commercial release of Photoregister for Facebook Messenger. The release, we’re told told, provides…
Why Security Should Be a Key Consideration for Marketing Professionals
Mobile marketing has never been easier: GPS-enabled apps provide essential location data, allowing marketers to target users in certain areas…