On Tuesday, MMW learned that Merkle, a leading data-driven, technology-enabled performance marketing agency, is now in business with Google.
They’ve reached an agreement to adopt Google’s full suite of DoubleClick’s marketing solutions.
With this deal, DoubleClick’s integrated platform becomes a preferred choice for programmatic advertising, bringing real-time data and unified insights to drive stronger campaign performance for Merkle’s clients.
As part of the agreement, Merkle will be one of the first agencies to use DoubleClick’s cross-device measurement, which was unveiled by Google at the June 17 DoubleClick Leadership Summit.
“Our deal with DoubleClick presents a tremendous opportunity by providing best–in-class ad serving technology to our clients,” said John Lee, EVP and Chief Strategy Officer at Merkle. “As Google continues to introduce new features like cross-device measurement, Merkle will continue to innovate around our people-based approach to creating an addressable customer experience. The new solution helps to validate to our clients that when users are served an advertisement on one device, activity extends across other devices and provides better quantitative information on the impact of digital advertising. On average, we are seeing a 13% lift in cross-device behavioral activity.”
