It’s been suggested that iPad users are more receptive to mobile advertising than users of any other connected device, according to the results of a new survey conducted by Nielsen.
The research firm conducted a survey of more than 5,000 users and concluded that iPad owners are more comfortable with receiving advertising, have a higher view of the ads presented to them, and are more likely to make a purchase after viewing an ad when compared with owners of other Internet-enabled mobile devices — including iPhones.
Though iPad users seem more responsive to mobile ads than other device users, the research found iPad owners expect more from advertiser content — with greater portions reporting they enjoy ads with interactive features, are more likely to look at ads with video content, and find ads on their device “new and interesting.” Mobile advertising is turning to rich media attributes more than ever, and devices like the iPad are a primary driver.
