Smaato Mobile Click-Through Report: Android Tops Apple
Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading…
mobile ad-networks
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Overcoming The Mounting Problem Of Mobile Metric Fragmentation
Advertising in general is a data-driven ecosystem. Without the appropriate metrics to utilize, any campaign is all but useless. Such…
Millennial Media: 2009 Was The “Year Of Mobile,” Predictions For The Top 10 In 2010
There seems to be a constant debate as to when the so-called “year of mobile” will come about, or when…
AdMob Mobile Metrics Report: Android & RIM
AdMob’s latest Mobile Metrics Report focused on taking a look inside each operating system to analyze the distribution of requests coming from…
AOL To Shut Down Its Mobile Ad Networks Soon?
In a somewhat surprising move, rumors are circulating that AOL will slowly start shutting down its mobile advertising networks and…
AdMob Buys AdWhirl Wanting To Dominate Further
AdMob has been growing steadily since its inception, dominating iPhone app advertising and getting closer to dominating mobile ads in…
Mobext And Quatrro Wireless Team For Detailed Analytics
Quattro Wireless, who operates one of the largest premium mobile ad-networks, has teamed with Mobext, provider of “data driven advertising…
XY7 Now Offering Mobile-Based Affiliate Marketing
I’ve been involved with affiliate marketing for quite some time now, but lately I’ve been discouraged with the lack of…