With data privacy paramount on the minds of businesses and consumers alike, Human Demand‘s new partnership with TRUSTe is expected to go a long way toward building agency and brand trust for mobile advertising.
Human Demand, the mobile ad technology company, says TRUSTe will help them deliver data privacy management across Human Demand’s ad buying platform.
According to details published in Monday’s announcement, Human Demand “will standardize on TRUSTed Mobile Ads, the industry’s first and only unified privacy management platform for mobile advertising.”
By integrating TRUSTed Mobile Ads directly into its platform, Human Demand will provide its agency clients with a mobile advertising solution that builds trust and engagement.
The underlying solution, we’re told, also provides consumers with notice, choice, and supports compliance with emerging best practices regarding the collection and usage of customer data.
“By incorporating TRUSTe’s proven data management solution into our Mobile DSP (Demand Side Platform), we are giving our customers the best tools on the market to build trust with their target audience,” says Howie Schwartz, CEO and Founder of Human Demand.
To learn more, check out Human Demand here.
