Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics
Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says…
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Strategy Analytics Sees Global Android Smartphone Shipment Surge
According to freshly published research from Strategy Analytics, global smartphone shipments reached 375 million units in the third quarter of…
Strategy Analytics: Mobile Enterprise Business Applications Market Rise to $63.0 Billion by 2020
Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,”…
Big Market Getting Bigger: Global Mobile Media Set for Explosive Growth
According to the presented findings of a new report from Strategy Analytics, consumer and advertising expenditure on smartphone mobile media…
Apple Tumbles to Samsung as Smartphone Shipment Leader
New data from Strategy Analytics reveals that global smartphone shipments grew 21 percent annually to reach 345 million units during…
New Report Says Travelers are App Junkies
As first reported by our sister site mGamingWatch, a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App”…
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the…
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According…
Enterprise Mobility Inches Up The Investment Agenda
New insight shared with MMW from leading researchers at Strategy Analytics shows that enterprise mobility is slowly but steadily becoming…
It’s One Small Step for iOS, One Giant Leap for Android
Apple announced during its latest earnings conference call last week that the company has now shipped one billion iOS devices….