The big boys in retail and marketing no longer have a lock on the mobile channel. With each passing year, the mobile advertising industry’s top players roll out equalizing new solutions for the “little guys.”
Just this week, the location-based mobile advertising experts at Verve Mobile introduced an innovative mobile advertising solution designed to help smaller retailers capitalize on mobile advertising.
The solution is built upon Verve’s location-based mobile ad targeting platform as well as Apple Inc.’s Passbook and iBeacon technologies. Verve calls it the first-ever end-to end solution for retailers that combines location based mobile advertising and in-store technologies.
“We started with the ideal, the ‘holy grail’ of mobile advertising – to show a consumer an ad targeted to their location and context, invite the consumer to engage with the ad through a special offer, have the consumer engage with the offer and save it to their device and then re-engage with the consumer when they are in-store — and worked with retailers and CPG co’s to make it happen,” explains Tom MacIsaac, CEO of Verve Mobile.
“It required deep integration between our ad tech and creative platforms and the native capabilities Apple has built into iOS through Passbook and iBeacon,” MacIsaac concludes. “We have even procured the Beacons for our clients to help them prove out the potential of this end-to-end solution.”
