Yahoo Causes Ballyhoo with Email Restriction on Test Group of Email Users
Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much…
Jonathan
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Away from PCs, Shoppers Prefer Print Ads from Brands
If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication? Maybe…
Facebook Fiddling with Instant Articles After Publishers Give Mixed Feedback
The 20 publishers participating in Facebook’s “Instant Articles” platform aren’t entirely unhappy with how things are working, but their feedback…
Google, Intel Know What Time It Is
This week, TAG Heuer, Intel Corporation and Google unveiled a connected watch, designed by Luxury Swiss watchmaker TAG Heuer. The…
T-Mobile Wants Mobile Video Junkies to ‘Binge On’
T-Mobile just rolled out a game-changing program designed to wow mobile video binge watchers like nothing else. On Tuesday, T-Mobile…
Mobile Marketing in India Will See Less Social, More Loyalty Schemes by 2020
Location-based targeting is now the premier mobile advertising strategy in India. And that technology is only going to grow, according…
SMS Engagement Can Improve Mobile Results For Merchants, Says 3Cinteractive Exec
Brian Heikes, the Vice President of Product at 3Cinteractive, knows that “brands, marketers and merchants are continuously looking for ways…
Virtual Reality Becoming a New Sports Marketing Tool
According to a fascinating new report from VRJournal, the Sacramento Kings have announced a strategic investment in VOKE, a virtual-reality…
Digital Ad Revenues Pop in First Half of 2015
According to a new report from the IAB, Internet ad revenues in the United States reached a landmark high of…
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