DirecTV: ‘Data is a Currency’
What’s a digital marketing exec to do these days? According to DirecTV’s Clay Fisher: dig deeply in the data. “Personalization…
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The Latest on AT&T's Decision to Dabble in DirecTV
AT&T, the nation’s second largest wireless operator, is moving ahead with plans to acquire satellite television operator DirecTV. The value…
DirecTV Bringing Voice Search to Mobile Apps
With so many channels and programs to sift through today, holding the traditional TV remote has become a protracted experience…
Truce Reached Between Viacom and DirecTV
It was the basic cable version of the Hatfields and McCoys. But we are happy to report that a peaceful…
DirecTV Admits to Interest in Possibly Acquiring Hulu
Hulu is one of the Web’s hottest properties. And judging by the looks of it, the company is ripe for…
DirecTV to Go Mobile with HBO GO and MAX GO
DirecTV is preparing yet another overture toward the growing stronghold of mobile content fanatics. The world’s largest pay TV provider…
Mobile Users Score with DirecTV’s NFL Sunday Ticket?
DirecTV will soon serve up its hugely popular NFL Sunday Ticket package to desktop and mobile users who – believe…
DirecTV Goes Mobile with NFL Sunday Ticket
Just in time for the upcoming football season, subscribers of DirecTV’s “NFL Sunday Ticket” package will be able to watch…