Brands Reaping Big Rewards from Beacon Strategies, Says New Report
According to a new report out this week, brands are finally starting to see strong results from their investments in…
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Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week….
Shazam, Gimbal Aim to Boost Beacon-Powered Mobile Marketing Engagement
Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for…
Webinar Alert: ‘Ten Things to Know About In-Store Mobile Marketing’
With so many choices — brick and mortar to online — stores face incredible challenges, but also have some lucrative…
The Bar Has Been Raised for Indoor Location Retail Revenues
Ahead of the weekend, ABI Research issued a new report on indoor location technologies that continue to evolve at an…
What We Learned About the Future at SXSW 2014
The South by Southwest Festival (SXSW) has been a tradition since 1987 in Austin, Texas and has earned a reputation…
Mobiquity Warns of Beacon Security Gaps
On Wednesday, MMW was privy to an advanced look a new report from Mobiquity that was published this morning. The…