What Do You Get When You Cross Full-Funnel Marketing Automation and Paid Online Advertising?
It sounds like the set up to a punch line. But there’s no joke here. In fact, it’s a new…
Mobile Partners
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Multiple Screens Treated to The 2015 Hangout Music Festival
It’s true. Mobile makes for some pretty awesome bedfellows. Late last week, MTV, VH1 and Palladia announced that they will…
PowerLinks and Unruly Team Up to Serve Programmatic Native Video Ads
Programmatic native advertising partnership? It’s a done deal now. We’ve just learned that PowerLinks, a programmatic native advertising platform, and…
Teradata Taps Urban Airship as Integration Partner
It’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead. On Wednesday,…
StackAdapt Taps TripleLift for Native Programmatic Direct
This just in: StackAdapt has tapped TripleLift to improve native programmatic direct. “Even though we see the programmatic native advertising…
Adobe, Microsoft Partner to ‘Transform Marketing’
Big news from the folks at Adobe. MMW has learned that Adobe and Microsoft are now in business together. The…
InMobi, Sky Media to Bring Premium Mobile Audiences to UK Brands
On Wednesday, MMW was briefed by the team at InMobi, a top mobile advertising platform, regarding its new partnership with…
Who’s Ready for Some Comprehensive Reporting? Evergage is Integrating with Google Analytics
Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and…
AudienceScience Taps Millennial Media as New Mobile Exchange Partner
MMW was recently briefed by the team at Millennial Media, a leading independent mobile ad marketplace, about its coupling with…
Adsmovil Partners with PubMatic to Serve U.S. and Latin American Hispanic Markets
Adsmovil, a leader in mobile advertising in Latin America and in the U.S. Hispanic market, just announced it will partner…