Mobify Dishes on Plan to Use New Talent to Drive Mobile Customer Engagement Platform

Mobify Dishes on Plan to Use New Talent to Drive Mobile Customer Engagement PlatformMobify, provider of an advanced mobile commerce and engagement platform,  announced this week the addition of two veterans of B2B and B2C omnichannel customer engagement, digital marketing, and enterprise e-commerce to head sales and marketing.

Cliff Conneighton joins Mobify as Chief Marketing Officer and Alex Bullock has been named Vice President of Sales, Americas.

Mobify says the talent is essential to help the company as it rapidly introduces “breakthrough features and channels to drive mobile engagement on the web, in apps, and through entirely new channels, such as retail’s first push notifications-based Web Engagement Messaging.”

“We’re exceptionally lucky to have attracted two highly sought-after sales and marketing pros who not only understand the challenges customers face in leveraging multiple channels to grow revenue but have vast experience launching innovative new technologies in fast-paced markets — and have worked closely together in past roles,” said Mobify CEO Igor Faletsk in a provided statement.