RadiumOne, an audience intelligence and marketing automation company, has just announced the official launch of Connect, its software-as-a-service (SaaS) solution that helps app creators and brand marketers capture “in-app user engagement data to identify and target high-value consumers, in real-time, both within and outside of apps.”
All told, RadiumOne wants to unite a number of offerings commonly provided by different players under one umbrella.
Install tracking, user engagement analytics, geo-location and push notification capabilities are typically provided by different companies with separate technologies. Connect, on the other hand, is the first to fuse these functions into a single offering.
“The RadiumOne Connect solution is great for tying together user analytics, geofencing, and push notifications for the MyO2 mobile app in one UI, and eliminating the tangle of multiple SDKs and data sets,” said Dan Michelson, Innovation & Capability Lead at O2. “The option to use all this data instantly for mobile user acquisition and re-engagement campaigns makes Connect a strong proposition for us. I consider Connect an important part of our digital armory now and moving forward.”
