The Importance of E-commerce Marketing

E-commerce marketing is a broad term that encompasses all the strategies and tactics businesses use to promote their online stores and drive sales. While the core principles of marketing apply to both traditional and e-commerce businesses, the digital landscape presents unique challenges and opportunities that require a tailored approach.

The primary goal of e-commerce marketing is to attract potential customers, engage with them, and convert them into paying customers. Effective marketing can lead to increased brand visibility, higher website traffic, better conversion rates, and ultimately, improved revenue.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the foundation of a successful e-commerce marketing strategy. It involves optimizing your website and content to rank higher in search engine results pages (SERPs). When done right, SEO can bring organic, targeted traffic to your online store.

Here are some key aspects of e-commerce SEO:

1. Keyword Research

Keyword research is the process of identifying the terms and phrases that potential customers are using to search for products similar to what you offer. By understanding these keywords, you can create content that aligns with customer intent and improves your website’s visibility in search results.

Tools like Google’s Keyword Planner, Ahrefs, or SEMrush can help you find valuable keywords with high search volume and low competition.

2. On-Page SEO

On-page SEO involves optimizing your website’s individual pages to make them search-engine-friendly. Key elements include:

• Optimizing product pages: Ensure that your product pages have unique and descriptive titles, clear product descriptions, high-quality images, and customer reviews.
• Meta tags: Craft compelling title tags and meta descriptions for your pages to entice clicks from search results.
• Header tags: Use header tags (H1, H2, H3) to structure your content and improve readability.
• Mobile optimization: Given the increasing use of mobile devices, ensure your website is responsive and mobile-friendly.

3. Technical SEO

Technical SEO focuses on the backend of your website. Key aspects include:

• Site speed: A fast-loading website is crucial for both user experience and search rankings. Compress images, enable browser caching, and leverage content delivery networks (CDNs) to improve site speed.
• Site structure: Create a logical site structure with clear navigation. Use XML sitemaps to help search engines crawl and index your pages.
• HTTPS: Secure your website with HTTPS to build trust with users and satisfy search engine ranking factors.

4. Content Marketing

Content marketing is an integral part of e-commerce SEO. High-quality, relevant, and engaging content can attract and engage potential customers. Content marketing strategies for e-commerce include:

• Blog posts: Create informative and educational blog posts that address common questions and pain points of your target audience.
• Product descriptions: Write compelling product descriptions that highlight the benefits and features of your products.
• How-to guides and tutorials: Offer step-by-step guides on using your products or solving related problems.
• User-generated content: Encourage customers to leave reviews and testimonials.

5. Link Building

Link building is the process of acquiring high-quality backlinks from other reputable websites. Backlinks act as endorsements of your website’s credibility and can significantly impact your search engine rankings.

E-commerce businesses can build links through various strategies:

• Guest posting: Write high-quality guest posts for relevant websites in your industry.
• Content outreach: Promote your content to bloggers and journalists who may find it valuable and link to it.
• Influencer partnerships: Collaborate with influencers to showcase your products and link back to your store.
• Broken link building: Find broken links on other websites and offer your content as a replacement.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is a highly effective way to drive immediate traffic to your e-commerce store. With PPC, you pay for each click on your ad, and it allows you to target specific keywords, demographics, and locations. Google Ads and Facebook Ads are two popular platforms for e-commerce PPC campaigns.

Key aspects of e-commerce PPC include:

1. Keyword Selection

Choose relevant and high-converting keywords for your PPC campaigns. Consider long-tail keywords, which are more specific and typically have lower competition. Use keyword tools to identify the best keywords for your products.

2. Ad Copy

Craft compelling ad copy that clearly conveys the value of your products or promotions. Highlight unique selling points and include a clear call to action (CTA). A/B testing can help you optimize your ad copy for better results.

3. Landing Pages

Ensure that the landing pages your ads direct users to are optimized for conversions. They should load quickly, match the ad’s message, and provide a seamless path to purchase.

4. Remarketing

Remarketing is a powerful PPC strategy that targets users who have previously visited your website but did not make a purchase. It reminds them of your products and can lead to higher conversion rates.

5. Budget Management

Set a daily or monthly budget for your PPC campaigns and monitor your spending closely. Allocate more budget to high-performing campaigns and adjust or pause underperforming ones.

Social Media Marketing

Social media platforms are not only for connecting with friends and family but also for reaching potential customers. Leveraging social media marketing can be an effective way to build your brand, engage with your audience, and drive sales.

Here’s how to make the most of social media for e-commerce:

1. Choose the Right Platforms

Not all social media platforms are suitable for every e-commerce business. Research and identify which platforms your target audience is most active on. For example, Instagram and Pinterest are great for visually appealing products, while LinkedIn is better for B2B e-commerce.

2. Engaging Content

Create engaging and shareable content on your social media profiles. This may include product photos, user-generated content, how-to videos, and behind-the-scenes posts. Consistency in posting is key to maintaining an active and engaged follower base.

3. Paid Advertising

Most social media platforms offer paid advertising options, allowing you to reach a larger and more targeted audience. Utilize tools like Facebook Ads and Instagram Ads to create highly targeted ad campaigns.

4. Influencer Marketing

Collaborate with social media influencers who align with your brand and products. Influencers can help you reach their followers and build credibility for your products.

5. Customer Support

Use social media as a platform for customer support. Respond to customer inquiries, address concerns, and provide assistance in a timely and professional manner.

Email Marketing

Email marketing is a powerful tool for e-commerce businesses to engage with customers, build loyalty, and drive sales. Here’s how to make the most of it:

1. Building a Subscriber List

Start by building a subscriber list of customers who have opted in to receive emails from your store. Offer incentives like discounts or exclusive content to encourage sign-ups.

2. Segmentation

Segment your email list based on various criteria, such as purchase history, demographics, and engagement level. This allows you to send targeted and personalized emails.

3. Abandoned Cart Emails

Send automated emails to customers who have added items to their cart but did not complete the purchase. Offer incentives or remind them of the products left behind.

4. Promotions and Product Updates

Keep customers informed about new products, special promotions, and exclusive offers through email campaigns.

5. A/B Testing

Experiment with different email subject lines, content, and CTA buttons to find out what resonates best with your audience. A/B testing helps optimize your email campaigns for better results.

Content Marketing

Content marketing extends beyond blog posts; it includes any valuable information you create and share with your audience. This can be in the form of videos, infographics, podcasts, or any other content format.

Here’s how to excel in e-commerce content marketing:

1. Video Marketing

Video content is highly engaging and can showcase your products in action. Create product demos, customer testimonials, and how-to videos to connect with your audience.

2. User-Generated Content

Encourage your customers to share their experiences with your products through reviews, photos, and videos. You can then feature this user-generated content on your website and social media.

3. Infographics

Infographics are a visually appealing way to present information and data. They can help you explain complex concepts and statistics related to your products or industry.

4. Podcasts

If your target audience enjoys audio content, consider starting a podcast related to your niche. This can help you build authority and connect with an audience that prefers audio content.

Mobile Optimization

As more and more consumers shop on their mobile devices, ensuring that your e-commerce store is mobile-friendly is crucial. Mobile optimization involves:

1. Responsive Design

Ensure your website’s design is responsive, meaning it adapts to various screen sizes and orientations. This provides a seamless user experience on mobile devices.

2. Mobile Page Speed

Optimize your website for faster loading times on mobile devices. Compressed images, minimized scripts, and mobile caching can help improve page speed.

3. User-Friendly Navigation

Simplify your mobile site’s navigation by creating an easy-to-use menu and clear call-to-action buttons. Users should be able to browse and purchase products effortlessly.

4. Mobile Payment Options

Offer various mobile payment options, such as mobile wallets and one-click payments, to make the checkout process quicker and more convenient for mobile users.

Customer Retention and Loyalty Programs

Acquiring new customers is essential, but retaining existing ones is equally important for long-term success. Customer retention and loyalty programs can be game-changers for e-commerce businesses.

1. Loyalty Programs

Create loyalty programs that reward customers for repeat purchases. This can include points systems, exclusive discounts, or early access to new products.

2. Email Marketing for Retention

Use email marketing to keep your existing customers engaged. Send personalized recommendations, special offers, and newsletters to maintain a connection.

3. Exceptional Customer Service

Provide exceptional customer service, including fast response times to inquiries, easy return processes, and a user-friendly website.

4. Post-Purchase Engagement

Engage with customers after their purchase by asking for reviews, feedback, and referrals. This not only strengthens their connection with your brand but also helps attract new customers.

Data Analytics

Data analytics plays a pivotal role in understanding the effectiveness of your e-commerce marketing efforts. It allows you to measure the ROI of your campaigns and make data-driven decisions.

Here are some ways to utilize data analytics effectively:

1. Conversion Tracking

Implement conversion tracking to measure the success of your campaigns. Understand which channels and strategies drive the most conversions and allocate your resources accordingly.

2. A/B Testing

Conduct A/B testing on various elements of your e-commerce site, such as landing pages, product descriptions, and CTA buttons. Analyze the results to make informed improvements.

3. Customer Behavior Analysis

Use analytics tools to gain insights into customer behavior on your website. Discover where users drop off in the sales funnel and take steps to optimize those areas.

4. Return on Investment (ROI)

Calculate the ROI of your marketing efforts. This helps you determine which channels and campaigns are most profitable and where you should focus your resources.

E-commerce Marketing Automation

E-commerce marketing automation involves using software and tools to automate repetitive marketing tasks. It not only saves time but also ensures that your marketing efforts are consistent and timely.

Here are some key aspects of e-commerce marketing automation:

1. Email Marketing Automation

Automate email campaigns, such as welcome emails, abandoned cart reminders, and follow-up emails, to engage with customers at the right time.

2. Social Media Scheduling

Use social media scheduling tools to plan and automate your posts, ensuring a regular presence on social platforms.

3. Chatbots

Implement chatbots on your website to provide instant customer support and assist with frequently asked questions, even outside business hours.

4. Personalization

Leverage personalization tools to deliver tailored product recommendations and content to each visitor based on their behavior and preferences.

Conclusion

In the highly competitive world of e-commerce, success depends on effective marketing strategies that encompass SEO, PPC, social media marketing, email marketing, content marketing, mobile optimization, customer retention, data analytics, and marketing automation. These strategies, when executed strategically, can help online retailers not only attract more customers but also build lasting relationships and drive consistent sales. E-commerce marketing is a dynamic field, and staying up-to-date with the latest trends and technologies is crucial for sustained growth and success in this rapidly evolving industry.

Remember that e-commerce marketing is not a one-size-fits-all endeavor. The specific strategies and tactics that work best for your online store will depend on your niche, target audience, and business goals. Continuously test, measure, and adapt your marketing efforts to stay ahead in the ever-changing world of online retail.

The post E-commerce Marketing: Strategies for Online Retail Success appeared first on Mobile Marketing Watch.

Local SEO is more than just a buzzword. It’s a critical tool that can help small businesses reach potential customers in their immediate vicinity, and in this blog post, we’ll explore the reasons why local SEO is a must-have for small business digital marketing.

What is Local SEO?

Before we dive into the importance of local SEO, let’s clarify what it entails. Local SEO, or local search engine optimization, is a strategy designed to increase a business’s visibility in local search results on search engines like Google, Bing, and Yahoo. It’s the process of optimizing your online presence, including your website, business listings, and social media profiles, to attract local customers.

Local SEO focuses on improving the rankings of businesses in local search results and the so-called “map pack,” which is the set of local business listings that appear in response to location-based queries. These results typically include a map and three business listings, making it a prominent spot for small businesses to occupy.

Now that we’ve defined local SEO, let’s explore why it is essential for small business digital marketing.

1. Enhancing Visibility in Local Searches

One of the most compelling reasons for small businesses to invest in local SEO is the increased visibility it provides in local search results. When potential customers are searching for products or services in their area, they often use specific location-based queries like “best pizza in [city]” or “plumber near me.” Local SEO ensures your business appears at the top of the search results for such queries, making it more likely that users will click on your website or visit your store.

By optimizing your website and online profiles for local keywords and phrases, you increase the chances of your business being discovered by local searchers. This enhanced visibility can lead to more website traffic, phone calls, and foot traffic to your physical location, which ultimately translates into more sales and revenue.

2. Mobile Search Dominance

With the increasing prevalence of mobile devices, local searches have become an integral part of people’s daily lives. In fact, mobile searches have surpassed desktop searches, and many of these mobile searches are driven by immediate needs, such as finding a nearby restaurant, hair salon, or repair service.

Local SEO is specifically tailored to cater to mobile users. It ensures that your business is not only found in traditional search results but also in mobile-friendly formats like Google Maps. This way, when someone searches for a specific service while on the go, your business is more likely to appear in their immediate vicinity, leading to increased foot traffic and conversions.

3. Targeting the Right Audience

Local SEO is a precise targeting tool that helps small businesses reach the right audience – local customers who are more likely to convert. Traditional forms of advertising, such as newspaper ads or billboards, often have a broad reach, making it difficult to determine their effectiveness. In contrast, local SEO allows you to focus your marketing efforts on the specific geographic areas where your potential customers are located.

For small businesses with limited marketing budgets, this targeted approach can be a game-changer. It ensures that your resources are allocated to reaching the people most likely to make a purchase, making your marketing efforts more cost-effective.

4. Building Trust and Credibility

Another significant advantage of local SEO is that it helps build trust and credibility for your small business. When your website and business listings consistently appear in local search results, users tend to perceive your business as more authoritative and reliable.

Positive customer reviews and ratings on platforms like Google My Business and Yelp can also enhance your reputation. Studies have shown that the vast majority of consumers trust online reviews as much as personal recommendations, and local SEO encourages customers to leave reviews and engage with your business online.

As potential customers see your business prominently featured in search results and read positive reviews from others in their community, they are more likely to choose your products or services over those of your competitors.

5. Competing with Larger Businesses

Small businesses often face stiff competition from larger corporations with extensive marketing budgets. However, local SEO levels the playing field by allowing small businesses to compete on a local scale. When you optimize your online presence for local searches, you can appear alongside or even above larger competitors in local search results.

Furthermore, local SEO can help you capitalize on the unique strengths of your small business, such as personalized customer service, community involvement, and niche expertise. These qualities can set you apart from larger competitors and attract customers who value a more personal and local touch.

6. Data-Driven Insights

Local SEO provides invaluable data and insights that can help small businesses refine their marketing strategies. With tools like Google Analytics and Google My Business Insights, you can track the performance of your online presence, monitor user behavior, and understand how customers are finding your business.

This data allows you to make informed decisions about which keywords and strategies are driving the most traffic and conversions. It also enables you to adapt and optimize your marketing efforts in real-time, ensuring that you’re continually improving your digital presence and staying ahead of the competition.

7. Cost-Effective Marketing

Compared to traditional advertising methods, local SEO is a cost-effective marketing strategy for small businesses. It offers a high return on investment because it targets potential customers who are actively searching for the products or services you offer. This means you’re not wasting resources on broad-reaching ads that may or may not reach your target audience.

Local SEO also allows you to set your budget based on your specific needs. Whether you have a small marketing budget or a more substantial one, you can tailor your local SEO efforts to fit your financial constraints while still reaping the benefits of increased visibility and traffic.

8. Measurable Results

One of the significant advantages of local SEO is the ability to measure and track results with precision. You can see exactly how many people visited your website, called your business, or requested directions to your location as a result of your local SEO efforts.

This level of accountability is essential for small businesses looking to make data-driven decisions and allocate resources efficiently. With local SEO, you’re not left in the dark about the effectiveness of your marketing campaigns. You have access to clear, quantifiable data that shows you the impact of your efforts.

9. Long-Term Sustainability

Local SEO is not a short-term fix; it’s a long-term investment in the growth and sustainability of your small business. When you consistently optimize your online presence for local searches, you build a strong foundation that can lead to lasting results.

Unlike some marketing strategies that may provide a temporary boost in visibility, local SEO helps your business maintain a prominent position in local search results over time. This sustained visibility keeps a steady stream of potential customers coming your way, contributing to the long-term success of your business.

10. Adapting to Changing Consumer Behavior

Consumer behavior is constantly evolving, and staying ahead of the curve is crucial for small businesses. Local SEO allows you to adapt to changing consumer preferences and habits. As more people rely on online searches to find local businesses, being at the forefront of local search results is essential to remain relevant.

Additionally, the integration of voice search and smart devices into daily life further underscores the importance of local SEO. As users ask voice assistants like Siri or Alexa for recommendations, your business needs to be optimized to appear in these voice-driven search results, which are often location-specific.

Conclusion

In the digital age, local SEO is not a luxury but a necessity for small businesses looking to thrive in their local markets. It provides a means of enhancing visibility, reaching the right audience, and building trust and credibility while competing with larger businesses. Local SEO is cost-effective, measurable, and offers long-term sustainability. It also empowers small businesses to adapt to changing consumer behavior and remain competitive in the ever-evolving landscape of digital marketing.

If you’re a small business owner looking to grow your customer base, increase revenue, and secure your place in the local market, it’s time to make local SEO a central component of your digital marketing strategy. With its numerous benefits and proven track record, local SEO is a must-have for small business digital marketing in today’s digital age.

The post Local SEO: A Must-Have for Small Business Digital Marketing appeared first on Mobile Marketing Watch.

Understanding Brand Loyalty

Before diving into digital marketing strategies, let’s clarify what brand loyalty is. Brand loyalty is the result of consistently delivering superior value, quality, and customer experiences, which in turn, creates a strong emotional bond between your brand and your customers. Loyal customers not only prefer your brand over competitors, but they also become advocates and ambassadors, spreading positive word-of-mouth and attracting new customers.

Brand loyalty is vital because it’s often more cost-effective to retain existing customers than acquire new ones. Loyal customers tend to spend more, and they are more likely to forgive occasional hiccups or price increases.

The Role of Digital Marketing

Digital marketing is the perfect tool to foster brand loyalty in today’s tech-savvy world. It allows businesses to engage with customers on a more personal level, tailor messaging to individual preferences, and create a seamless customer experience across various digital touchpoints. Here are some key ways digital marketing contributes to brand loyalty:

1. Personalization

One of the biggest advantages of digital marketing is the ability to personalize your interactions with customers. Personalized emails, recommendations, and content can make customers feel valued and understood. It shows that you’re paying attention to their needs and preferences, which goes a long way in building trust and loyalty.

2. Social Media Engagement

Social media platforms are invaluable for building brand loyalty. They provide a direct line of communication between your brand and your audience. Regular engagement on social media, responding to comments and messages, and sharing user-generated content all contribute to a positive brand image and foster loyalty.

3. Content Marketing

Digital marketing allows you to create valuable and relevant content that educates, entertains, and engages your audience. By consistently delivering high-quality content that addresses your customers’ pain points, you position your brand as an authority and build trust.

4. Email Marketing

Email marketing is a powerful tool for nurturing customer relationships. It allows you to stay in touch with your audience, provide updates, offer exclusive deals, and deliver tailored content. An effective email marketing strategy can keep your brand top-of-mind and encourage repeat purchases.

5. Loyalty Programs

Digital marketing also enables you to implement and manage customer loyalty programs more efficiently. These programs can reward customers for their repeat business, further incentivizing them to choose your brand over competitors.

Now that we understand the role of digital marketing in brand loyalty, let’s explore some actionable strategies to achieve it:

Strategies for Building Brand Loyalty through Digital Marketing

1. Understand Your Audience

Before you can build brand loyalty, you must understand your target audience. Digital marketing tools and analytics make it easier than ever to gather insights into your customers’ preferences, behavior, and demographics. Use this data to create buyer personas and tailor your marketing efforts to match their needs and desires.

2. Consistent Branding

Consistency is key to brand loyalty. Ensure your branding elements – such as your logo, color scheme, and messaging – remain consistent across all digital channels. This helps customers recognize and remember your brand more easily.

3. High-Quality Content

Content marketing is a potent tool for building brand loyalty. Create high-quality content that provides value to your audience. Blog posts, videos, infographics, and podcasts can all be used to educate and entertain your customers while subtly promoting your products or services.

4. Personalization

Personalization can significantly impact brand loyalty. Use data from customer interactions to personalize your communication. This can include personalized email recommendations, product suggestions, and content that speaks directly to individual preferences.

5. Email Marketing

Email marketing is a great way to nurture your relationship with customers. Send out regular newsletters, special offers, and exclusive content to your subscribers. Make sure to segment your email list to send more targeted and relevant messages.

6. Social Media Engagement

Active engagement on social media platforms is essential. Respond to comments and messages promptly, and use social listening tools to track mentions of your brand. Share user-generated content to show your appreciation for your loyal customers.

7. Loyalty Programs

Implement a loyalty program that rewards customers for their repeat business. Offer points for purchases, exclusive discounts, and early access to products or services. The sense of belonging to an exclusive club can strengthen brand loyalty.

8. User-Generated Content

Encourage your customers to create and share content related to your brand. User-generated content, such as reviews, testimonials, and social media posts, is highly valuable in building trust and authenticity. Showcase this content on your website and social media platforms.

9. Social Proof

Display social proof in the form of reviews and ratings prominently on your website. Positive reviews and high ratings build trust and encourage new customers to try your products or services.

10. Retargeting

Leverage retargeting ads to stay on the radar of potential customers who have visited your website but didn’t make a purchase. These ads can remind them of your brand and encourage them to return and complete a purchase.

11. Customer Service

Excellent customer service is an integral part of brand loyalty. Ensure that your digital marketing efforts include strategies for providing exceptional support, whether through chatbots, email, or social media.

12. Value Proposition

Your value proposition should be clear and compelling. Use digital marketing to communicate the unique benefits of choosing your brand. What sets you apart from the competition? Make sure your audience knows.

13. Interactive Content

Interactive content, such as quizzes, polls, and surveys, can engage your audience and provide insights into their preferences. It also encourages participation and interaction with your brand.

14. Mobile Optimization

As mobile usage continues to rise, it’s crucial that your digital marketing efforts are optimized for mobile devices. A poor mobile experience can drive potential customers away.

15. A/B Testing

Regularly A/B test different elements of your digital marketing campaigns, such as email subject lines, website layouts, and ad copy. This allows you to refine your strategies based on what resonates most with your audience.

Measuring and Analyzing Brand Loyalty

To ensure that your digital marketing efforts are effective in building brand loyalty, you need to measure and analyze the results. Here are some key metrics and methods to consider:

1. Customer Lifetime Value (CLV)

CLV is a metric that estimates the total revenue a customer will generate over their entire relationship with your brand. A rising CLV indicates improved brand loyalty.

2. Net Promoter Score (NPS)

NPS measures the willingness of customers to recommend your brand to others. A high NPS suggests strong brand loyalty and advocacy.

3. Customer Satisfaction (CSAT)

CSAT surveys provide insights into how satisfied your customers are with your products or services. Higher CSAT scores correlate with increased loyalty.

4. Churn Rate

The churn rate measures the percentage of customers who stop doing business with your brand. A lower churn rate signifies better brand loyalty.

5. Social Media Engagement

Monitor social media engagement metrics such as likes, comments, shares, and follower growth. An increase in these metrics indicates a more loyal and engaged audience.

6. Email Engagement

Track email open rates, click-through rates, and conversion rates to assess how well your email marketing efforts are nurturing brand loyalty.

7. Customer Feedback

Collect and analyze customer feedback through surveys, reviews, and social media comments. This qualitative data can provide insights into customer sentiment and loyalty.

8. Website Traffic and Conversions

Analyze your website’s traffic sources, user behavior, and conversion rates. A loyal audience is more likely to visit your website and convert.

9. Repeat Purchase Rate

Measure how often customers make repeat purchases. A high repeat purchase rate is a strong indicator of brand loyalty.

Case Studies: Brands that Excel in Building Loyalty through Digital Marketing

1. Amazon: Amazon is a prime example of a brand that excels in building loyalty through digital marketing. They use data-driven personalization to recommend products, maintain an easy and convenient shopping experience, and employ a loyalty program through Amazon Prime.

2. Apple: Apple is renowned for its brand loyalty. They have mastered the art of creating a seamless customer experience across their digital ecosystem. Through targeted email marketing and consistently high-quality products, they’ve built a devoted customer base.

3. Nike: Nike’s use of user-generated content and social media engagement is a testament to their brand loyalty strategy. They encourage customers to share their athletic achievements and use their products, creating a community of loyal fans.

4. Starbucks: Starbucks utilizes a mobile app that offers loyalty rewards, personalized offers, and mobile ordering. This digital approach has significantly contributed to their loyal customer base.

5. Sephora: Sephora’s Beauty Insider program is a prime example of a successful loyalty program. It offers personalized product recommendations, exclusive deals, and early access to new products.

Challenges in Building Brand Loyalty through Digital Marketing

While digital marketing offers numerous opportunities to build brand loyalty, it’s not without its challenges. Here are some common obstacles:

1. Information Overload

Customers are bombarded with information from various sources. Cutting through the noise and capturing their attention can be challenging.

2. Privacy Concerns

Collecting and using customer data must be done carefully and ethically. Privacy concerns can hinder loyalty-building efforts if not handled correctly.

3. Competition

Competition in the digital space is fierce. It’s crucial to stand out and offer something unique to your audience.

4. Rapid Technological Changes

Digital marketing technologies are continually evolving. Staying up-to-date with the latest tools and strategies can be a challenge for businesses.

5. Negative Publicity

Negative comments or experiences can quickly spread through social media, damaging brand loyalty. It’s essential to manage crises effectively and respond to negative feedback promptly.

Final Thoughts

Building brand loyalty through digital marketing is an ongoing process that requires a deep understanding of your audience, consistent effort, and a commitment to delivering value and exceptional customer experiences. By implementing the strategies outlined in this guide, you can create a loyal customer base that not only prefers your brand but actively advocates for it. Remember that in the digital age, brand loyalty is a two-way street. Just as you strive to build loyalty, your customers will reward you with their trust and continued business.

The post Building Brand Loyalty through Digital Marketing appeared first on Mobile Marketing Watch.

What Is Website Optimization?

Website optimization is the process of making various improvements to your website to enhance its performance, user experience, and visibility on search engines. It encompasses a range of activities, from optimizing website content and structure to improving loading speed and mobile-friendliness. The primary goal of website optimization is to attract more visitors, keep them engaged, and convert them into loyal customers or readers.

The Importance of a Strong Online Presence

Before we dive into website optimization tips, let’s take a moment to understand why having a strong online presence is so crucial:

1. Visibility: A well-optimized website ranks higher in search engine results, making it more likely to be discovered by users searching for relevant information or products.
2. Credibility: An aesthetically pleasing and functional website reflects positively on your brand’s credibility and professionalism. Visitors are more likely to trust and engage with a well-designed site.
3. User Experience: A well-optimized website offers a better user experience, which encourages visitors to explore your content or products and increases the chances of conversion.
4. Competitive Edge: In today’s competitive digital landscape, having a strong online presence is a differentiator. Your competitors are likely investing in website optimization, and you should too.
5. Global Reach: The internet provides access to a global audience. A strong online presence enables you to reach potential customers or readers worldwide.

Website Optimization Tips

Now that we understand the importance of a strong online presence, let’s explore some key website optimization tips to help you achieve your goals:

1. Mobile Optimization

With the increasing use of smartphones and tablets, ensuring that your website is mobile-friendly is non-negotiable. Google and other search engines prioritize mobile-optimized websites in their rankings. To make your website mobile-friendly:

• Use responsive web design to adapt your site’s layout to different screen sizes.
• Test your website on various mobile devices to ensure it functions smoothly.
• Compress images and other media to reduce loading times on mobile devices.

2. Speed Optimization

Website speed is a critical factor that affects user experience and search engine rankings. Slow-loading websites can result in higher bounce rates and lower search engine rankings. To improve your website’s speed:

• Compress images and use optimized file formats.
• Minimize HTTP requests by reducing the number of elements on a page.
• Use browser caching to store static resources locally on users’ devices.
• Invest in quality hosting services that offer fast loading times.

3. SEO-Friendly Content

Search engine optimization (SEO) is a fundamental aspect of website optimization. By creating SEO-friendly content, you can improve your website’s visibility in search engine results. Some key points to keep in mind:

• Conduct keyword research to identify relevant keywords and phrases for your content.
• Use these keywords strategically in your content, including in titles, headings, and throughout the text.
• Write high-quality, informative content that provides value to your audience.
• Optimize your meta titles and descriptions to improve click-through rates from search engine results pages (SERPs).

4. Content Quality

High-quality content is the foundation of a successful website. It not only engages visitors but also keeps them coming back for more. Here’s how to ensure your content is top-notch:

• Write original and well-researched content that addresses your audience’s needs.
• Use a clear and engaging writing style to capture readers’ attention.
• Regularly update and refresh your content to keep it relevant and up-to-date.
• Incorporate multimedia elements like images, videos, and infographics to enhance the user experience.

5. User-Friendly Navigation

Easy navigation is essential for a positive user experience. When visitors can quickly find what they’re looking for, they’re more likely to stay on your website. Consider these navigation tips:

• Organize your content into clear categories and use a logical menu structure.
• Implement a search function to allow users to find specific content easily.
• Use breadcrumbs to help users understand their location within your site.
• Avoid excessive pop-ups or intrusive elements that can disrupt the user experience.

6. Security

Website security is vital for protecting both your site and your visitors. Google considers security a ranking factor, so ensuring your website is secure is not only good practice but also beneficial for SEO. To enhance your website’s security:

• Install an SSL certificate to enable HTTPS, encrypting data transfer between the user’s browser and your website.
• Regularly update your website’s CMS (Content Management System) and plugins to patch security vulnerabilities.
• Implement strong password policies and consider two-factor authentication for administrative access.
• Monitor your website for potential threats and install a web application firewall (WAF) for added protection.

7. Social Media Integration

Integrating your website with social media can help increase your online presence and engage with a broader audience. Here’s how to effectively use social media:

• Add social sharing buttons to your content to encourage readers to share your posts.
• Embed social media feeds on your website to showcase your social activity.
• Promote your website content on your social media channels to drive traffic and engagement.

8. Backlinks and Link Building

Backlinks, or inbound links from other websites to yours, are a significant ranking factor in search engine algorithms. Here are some strategies to build high-quality backlinks:

• Create high-quality, shareable content that others in your niche will want to link to.
• Reach out to industry influencers and ask them to share your content or collaborate on projects.
• Guest post on other reputable websites, including a link back to your site in your author bio.

9. Optimize Images and Media

Images and media are crucial for engaging website visitors, but they can also slow down your website if not optimized. To optimize your images and media:

• Use the appropriate image format (e.g., JPEG, PNG) and compression to reduce file size.
• Add descriptive alt text to images to improve accessibility and SEO.
• Use lazy loading to load images and media as the user scrolls down the page, improving initial load times.

10. Regularly Update and Maintain Your Website

Website optimization is an ongoing process. Regularly update and maintain your website to ensure it stays relevant and secure. This includes:

• Checking for broken links and fixing them promptly.
• Removing outdated content that no longer provides value.
• Monitoring website performance and addressing any issues as they arise.

Measuring Your Progress

To determine the effectiveness of your website optimization efforts, you need to monitor and analyze your website’s performance. Use tools like Google Analytics to track various metrics, including:

• Traffic: Monitor the number of visitors, page views, and the sources of traffic.
• Bounce Rate: Measure how many visitors leave your site without engaging with your content.
• Conversion Rate: Track the percentage of visitors who take desired actions, such as making a purchase or subscribing.
• Keyword Rankings: Monitor your search engine rankings for target keywords.
• Page Load Speed: Continuously assess and optimize your site’s loading speed.

By regularly reviewing these metrics, you can identify areas that need improvement and adjust your optimization strategy accordingly.

Conclusion

Creating a strong online presence through website optimization is a multi-faceted process that requires ongoing effort and attention. By following the website optimization tips outlined in this blog post, you can enhance your website’s mobile-friendliness, speed, SEO, content quality, user experience, security, and social media integration. Additionally, backlinks, image optimization, and regular maintenance play key roles in building a strong online presence.

Remember that a strong online presence isn’t built overnight; it’s a long-term investment. Keep a close eye on your website’s performance, adapt to changing trends, and continue optimizing to stay competitive in the ever-evolving digital landscape. With dedication and the right strategies, you can create a website that not only ranks well in search engines but also captivates and retains your audience, ultimately leading to increased visibility and success in the online world.

The post Creating a Strong Online Presence: Website Optimization Tips appeared first on Mobile Marketing Watch.

1. Understanding Your Audience

1.1. Segmenting Your Email List

One of the cornerstones of effective email marketing is understanding your audience. Not all subscribers are the same, and sending generic emails to everyone on your list can be a recipe for failure. To improve your email marketing campaigns, segment your email list based on various criteria like demographics, purchase history, and engagement levels.

Segmentation allows you to send targeted, relevant content to specific groups, increasing the chances of engagement and conversions. For example, you can send special offers to customers who have made previous purchases, while educational content can be sent to subscribers who have only engaged with your newsletter.

1.2. Personalization

Beyond segmentation, personalization is key to effective email marketing. Subscribers appreciate messages that are tailored to their preferences and behaviors. Use the recipient’s name, recommend products based on their past purchases, and acknowledge their previous interactions with your brand.

Personalization not only makes your emails more engaging but also enhances the customer experience, which can lead to increased trust and loyalty. It’s a win-win for both your brand and your subscribers.

2. Compelling Content

2.1. Catchy Subject Lines

Your email’s subject line is the first thing subscribers see, and it plays a crucial role in determining whether your email gets opened or not. Craft subject lines that are attention-grabbing, concise, and relevant to the content inside the email. Using humor, urgency, or curiosity can also pique the reader’s interest.

Avoid using all caps or excessive exclamation marks, as these can trigger spam filters. Additionally, it’s important to stay honest and not use clickbait subject lines. Misleading subject lines may increase your open rates in the short term but damage your credibility in the long run.

2.2. Valuable Content

The heart of any effective email marketing campaign is the content within the email. Regardless of the purpose of your email, whether it’s a newsletter, a promotional offer, or an informational update, the content needs to provide value to the recipient. Here are some tips for creating valuable content:

• Educate and Inform: Share industry insights, how-to guides, or tips that are relevant to your audience.
• Entertain: Engage your subscribers with entertaining content, like stories or humor, especially if it aligns with your brand.
• Solve Problems: Address common pain points your audience experiences and provide solutions.
• Inspirational Content: Share success stories, customer testimonials, or inspirational quotes to motivate your subscribers.

2.3. Mobile Optimization

With the increasing use of smartphones, it’s crucial to ensure that your emails are mobile-friendly. Most people check their emails on mobile devices, and if your emails don’t display properly, you risk losing a significant portion of your audience.

Here’s how you can optimize your emails for mobile:

• Use a responsive design that adapts to different screen sizes.
• Keep your email width to around 600 pixels to fit mobile screens.
• Use legible fonts and maintain proper font sizes.
• Make sure call-to-action buttons are easily clickable on a touchscreen.

3. Design and Layout

3.1. Responsive Design

A responsive email design ensures that your emails look great and are functional on a variety of devices, from desktop computers to smartphones. Responsive design adapts the layout, images, and text to fit the screen, providing a seamless user experience. This is essential for retaining and engaging your subscribers.

3.2. Clear Call-to-Action (CTA)

Your email’s call-to-action (CTA) is the element that drives conversions. Whether it’s encouraging readers to make a purchase, sign up for a webinar, or download an e-book, your CTA needs to be clear, compelling, and prominently placed in the email. Use action-oriented language and consider using buttons or hyperlinked text to make it easy for subscribers to take the desired action.

3.3. Consistent Branding

Your email should be an extension of your brand. Maintain consistency in your email design by using the same colors, fonts, and branding elements found on your website and other marketing materials. This helps subscribers recognize your emails instantly and fosters trust in your brand.

4. Timing and Frequency

4.1. Finding the Optimal Send Time

Determining the best time to send your emails can be a bit tricky, as it depends on your target audience and their behavior. It’s essential to analyze your email performance data to identify patterns in open rates and click-through rates based on the time and day of the week.

Keep in mind that the optimal send time can vary from one industry to another. As a general guideline, many businesses find success with mid-week sends, such as Tuesday or Wednesday, during late morning or early afternoon.

4.2. Avoiding Overload

While email marketing is an effective tool, bombarding your subscribers with emails can be counterproductive. Overloading your audience with emails can lead to unsubscribe requests and even complaints. Strike a balance between staying in touch and respecting your subscribers’ time and inbox.

5. List Management

5.1. Permission-Based Lists

Building a high-quality email list is essential for email marketing success. It’s vital that your subscribers have given explicit permission for you to send them emails. This not only ensures compliance with laws like the CAN-SPAM Act but also leads to a more engaged and responsive audience.

Avoid purchasing email lists, as they often contain invalid or uninterested recipients and can harm your email deliverability. Instead, focus on growing your list organically through your website, social media, and other marketing channels.

5.2. Regular List Maintenance

Your email list is not a static entity; it evolves over time. Subscribers may change their email addresses, lose interest, or become inactive. It’s important to regularly clean and update your email list. Remove invalid email addresses and segment subscribers based on their engagement levels.

Sending emails to a list that contains a high percentage of inactive or disinterested recipients can negatively impact your deliverability and sender reputation.

6. Testing and Optimization

6.1. A/B Testing

A/B testing, also known as split testing, is a powerful technique to optimize your email campaigns. It involves sending two variations of an email to different segments of your audience to determine which one performs better. You can test different elements, such as subject lines, content, images, CTAs, and send times.

By continuously A/B testing your emails, you can refine your email marketing strategy, improve open and click-through rates, and better understand what resonates with your audience.

6.2. Analytics and Tracking

To measure the success of your email marketing campaigns, it’s essential to track key performance metrics. Some of the key metrics to monitor include:

• Open rates: The percentage of recipients who opened your email.
• Click-through rates: The percentage of recipients who clicked on a link within your email.
• Conversion rates: The percentage of recipients who took the desired action (e.g., made a purchase).
• Bounce rates: The percentage of emails that couldn’t be delivered.

Use email marketing analytics tools to gain insights into the effectiveness of your campaigns. Pay attention to these metrics and adjust your strategy based on the results.

7. Compliance and Privacy

7.1. CAN-SPAM Act

If you’re sending marketing emails in the United States, you must comply with the CAN-SPAM Act. This law sets rules for commercial email, including requirements for opt-out mechanisms, accurate subject lines, and physical mailing addresses. Failing to comply with these regulations can result in significant fines.

Make sure your email marketing practices align with the CAN-SPAM Act to avoid legal complications.

7.2. GDPR and CCPA

If you have subscribers or customers in the European Union, you should be aware of the General Data Protection Regulation (GDPR), and if you have subscribers or customers in California, you should be aware of the California Consumer Privacy Act (CCPA). These regulations have specific requirements regarding data protection and the rights of individuals to control their personal data.

Ensure that you have processes in place to handle data privacy requests, and that your email marketing practices comply with these regulations.

8. Wrapping It Up

Email marketing is a valuable and cost-effective tool for businesses of all sizes. By understanding your audience, creating compelling content, optimizing design and layout, and following best practices in list management, timing, and compliance, you can create highly effective email marketing campaigns that deliver results.

Remember that email marketing is an ongoing process of testing, optimizing, and staying current with best practices. By continually refining your strategies and focusing on delivering value to your subscribers, you can build stronger relationships and drive the success of your campaigns.

In a digital world filled with marketing noise, email marketing remains a personal and direct channel to connect with your audience. With the right strategies in place, it can be a driving force in your overall marketing efforts. So, start implementing these best practices to unlock the full potential of your email marketing campaigns and take your business to new heights.

The post Email Marketing Best Practices for Effective Campaigns appeared first on Mobile Marketing Watch.

Embracing Artificial Intelligence and Machine Learning

One of the most significant trends shaping the future of digital marketing is the integration of artificial intelligence (AI) and machine learning (ML) technologies. AI and ML have the potential to revolutionize how agencies approach marketing strategies, analytics, and customer interactions.

AI-driven algorithms can analyze vast amounts of data in real-time, helping agencies make data-driven decisions, optimize ad campaigns, and personalize content for target audiences. Machine learning algorithms can also identify patterns and trends that humans might overlook, enhancing the effectiveness of marketing strategies.

Chatbots and virtual assistants powered by AI are becoming increasingly popular in providing real-time customer support and assistance. These technologies can handle routine queries, freeing up human resources for more complex tasks and improving the overall customer experience.

Digital marketing agencies that embrace AI and ML are poised to gain a competitive edge in delivering more efficient, data-driven, and personalized marketing solutions.

Enhanced Data Privacy and Compliance

In the wake of data breaches and growing concerns about privacy, the future of digital marketing will undoubtedly involve a greater focus on data protection and compliance. The implementation of stricter regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has forced agencies to reassess their data collection and usage practices.

Agencies are adapting by being more transparent about data collection and providing clear opt-in/opt-out options for users. They are also investing in robust cybersecurity measures to safeguard customer data from breaches and cyberattacks.

Furthermore, agencies are staying up-to-date with evolving privacy regulations to ensure that their marketing practices comply with the law. Failure to do so can result in hefty fines and damage to a brand’s reputation.

In the future, agencies that prioritize data privacy and compliance will earn the trust of consumers and maintain a competitive advantage.

Content Continues to Reign

Content marketing remains at the core of digital marketing strategies, and its importance is only set to grow in the future. However, the way agencies approach content creation and distribution is evolving.

Video content, in particular, is gaining prominence. With the rise of platforms like TikTok and Instagram Reels, short-form video content is becoming increasingly popular. Agencies are adapting by creating engaging and concise video content to capture the attention of their target audience.

Live streaming is another trend that agencies are embracing. Live video allows for real-time interaction with the audience, fostering a sense of authenticity and engagement. Agencies are using live streams for product launches, Q&A sessions, and behind-the-scenes glimpses into their operations.

In addition to traditional written content, agencies are also exploring interactive content formats such as quizzes, polls, and interactive infographics. These formats provide users with a more engaging and immersive experience, increasing the chances of content being shared and going viral.

The key to successful content marketing in the future lies in understanding the preferences of the target audience and delivering content in formats they find most appealing.

Voice Search and Conversational Marketing

The rise of voice-activated devices like Amazon Echo and Google Home has ushered in a new era of search and marketing. Voice search is changing the way consumers interact with digital devices and search engines, and agencies are adapting to this shift.

Optimizing content for voice search requires a different approach than traditional SEO. Agencies are now focusing on creating content that answers natural language queries and adopting conversational marketing strategies. This involves using chatbots, voice assistants, and messaging apps to engage with customers in real-time conversations.

Conversational marketing enables agencies to provide personalized recommendations and support, leading to higher conversion rates and customer satisfaction. As voice search continues to gain popularity, agencies that master conversational marketing will have a competitive advantage.

The Power of Influencer Marketing

Influencer marketing has been a successful strategy for many brands in recent years, and it’s expected to remain a significant part of digital marketing in the future. Agencies are adapting by refining their influencer selection process and developing long-term partnerships with influencers who align with their brand values.

Micro and nano influencers, with smaller but highly engaged followings, are gaining prominence. These influencers often have more authentic connections with their audiences, making them valuable assets for agencies seeking to reach niche markets.

In addition to traditional social media influencers, agencies are also exploring opportunities in the gaming and esports industry, where influencers have large and dedicated fan bases.

Augmented Reality (AR) and Virtual Reality (VR)

The adoption of augmented reality (AR) and virtual reality (VR) technologies is set to transform the digital marketing landscape. Agencies are beginning to explore how these immersive technologies can be leveraged to create unique and engaging brand experiences.

AR allows consumers to interact with products in a virtual environment. For example, furniture retailers can use AR to enable customers to visualize how a piece of furniture would look in their home before making a purchase. Agencies are also using AR for location-based marketing, providing users with real-time information about nearby stores and promotions.

VR, on the other hand, offers entirely immersive experiences. Brands can create virtual showrooms, product demos, or even virtual events that allow consumers to engage with their products and services in a virtual space. Agencies that harness the power of AR and VR can differentiate themselves by delivering memorable and interactive brand experiences.

Agile Marketing and Data-Driven Decision-Making

The pace of change in the digital marketing landscape necessitates a more agile approach. Agile marketing involves adapting strategies and tactics quickly based on real-time data and market feedback. Agencies are adopting agile methodologies to respond rapidly to shifting consumer behaviors and emerging trends.

Data-driven decision-making is at the core of agile marketing. Agencies are investing in advanced analytics tools and dashboards that provide real-time insights into campaign performance. This allows them to make informed decisions and optimize marketing efforts on the fly.

Agile marketing also involves cross-functional teams that collaborate closely, enabling faster execution of campaigns and the ability to pivot when necessary. Agencies that embrace agility and data-driven decision-making will be better equipped to thrive in the rapidly changing digital marketing landscape.

Social Commerce

Social media platforms have evolved from mere marketing channels to full-fledged e-commerce platforms. Agencies are adapting by integrating social commerce strategies into their digital marketing efforts.

Platforms like Instagram and Facebook now offer features that allow users to shop directly from posts and stories. Agencies are leveraging these features to create seamless shopping experiences for consumers, reducing friction in the path to purchase.

In addition to traditional e-commerce, agencies are also exploring social commerce in the form of livestream shopping, where influencers and brands showcase products in real-time, allowing viewers to make purchases instantly.

The future of digital marketing will see social commerce playing an increasingly significant role, blurring the lines between social media and online shopping.

Personalization and Customer Experience

Personalization is no longer a nice-to-have but a necessity in digital marketing. Consumers expect tailored experiences, and agencies are adapting by harnessing data to create highly personalized marketing campaigns.

Email marketing, for example, is becoming more personalized with dynamic content that adapts to the recipient’s behavior and preferences. Website personalization, driven by AI algorithms, ensures that users see content and product recommendations that are relevant to them.

Chatbots and AI-powered customer service tools are also contributing to a more personalized customer experience. These technologies can provide instant responses to customer queries and offer personalized recommendations based on past interactions.

Agencies that excel in personalization and customer experience will build stronger relationships with customers, leading to increased loyalty and higher customer lifetime value.

Sustainability and Ethical Marketing

As consumers become more environmentally and socially conscious, agencies are adapting by incorporating sustainability and ethical marketing into their strategies. Brands that align themselves with values such as sustainability, diversity, and social responsibility are resonating with consumers.

Agencies are helping brands communicate their commitment to these values through marketing campaigns and transparent business practices. Sustainability initiatives, such as reducing carbon footprints and using eco-friendly packaging, are being highlighted in marketing materials.

Ethical marketing also involves taking a stand on social issues and supporting causes that align with the brand’s values. Agencies that champion sustainability and ethical marketing will not only attract conscious consumers but also contribute to positive social and environmental change.

Conclusion

The future of digital marketing promises exciting opportunities and challenges for agencies. To thrive in this dynamic landscape, agencies must adapt to emerging technologies, changing consumer behavior, and evolving regulations. Embracing artificial intelligence, enhancing data privacy, creating engaging content, and harnessing the power of influencers are just some of the strategies agencies are using to stay ahead.

Moreover, voice search, augmented reality, and social commerce are reshaping how agencies approach digital marketing. Agile marketing, personalization, and a commitment to sustainability and ethical marketing will also play vital roles in agencies’ success.

In this rapidly evolving field, agencies that remain flexible, data-driven, and customer-centric will not only survive but thrive in the future of digital marketing. The ability to innovate, experiment, and adapt to new trends will be the hallmark of successful digital marketing agencies in the years to come.

The post The Future of Digital Marketing: How Agencies Are Adapting appeared first on Mobile Marketing Watch.

According to the formal announcement, it is the largest Digital Marketing Event in the World and will be attended by thousands of Digital Marketing Professionals.

Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon World 2018 program has been specifically designed to help attendees develop their audience.

“Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!” a provided email reads.

Organizers say that at DigiMarCon World 2018, conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success.

“There is so much happening in the digital marketing space right now today’s business owners, entrepreneurs, marketing executives, and designers need one resource that covers it all,” says Aaron Polmeer, Event Organizer. “Our conference accomplishes that – bringing together some of today’s top digital marketing minds all less than one roof for three action-packed days. It really is a can’t-miss event for anyone seeking insight into digital and social media marketing!”

To learn more, click here.

The post The Largest Digital Marketing Conference in the World Returns this November appeared first on Mobile Marketing Watch.

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The report analyzes trends across paid search, social media, display, and organic search, while providing highly regarded insights into the performance of major industry players like Google, Facebook, Amazon, Bing, Yahoo, and eBay.

These in-depth analyses and benchmarks are used by marketers in the development of their people-based marketing strategies and roadmaps.

One of the highlights of the Q3 2017 Digital Marketing Report (DMR) is the continued strength of two of the major digital marketing platforms, Google and Facebook. Google search ad spending growth remained strong, rising to 24% year over year (Y/Y), and Facebook ad spend rose 40% Y/Y, while paid social spend increased 29% overall. The research also explores the impact of several key market developments, such as the strength of Google Product Listing Ads (PLAs), the decline of organic search visits, and Google’s changes as a result of the €2.42 billion fine levied by the European Commission in June.

As has long been the case, mobile devices accounted for most of the Facebook ad spend, with desktop computers accounting for only 30% of spend. November will mark the one year anniversary of Facebook shuttering FBX, its desktop-focused remarketing solution.

Additionally, the provided report summary notes that Amazon ad investment increased significantly quarter-to-quarter across all of Amazon’s ad formats. Sponsored Products Ads are clearly the most heavily-targeted format and accounted for 82% of all Amazon ad spend, though Headline Search Ads and Product Display Ads did grow faster quarter over quarter (Q/Q) in terms of spend.

“Over the six years since its initial launch, Merkle’s quarterly Digital Marketing Report (DMR) has developed a reputation for accuracy and insight in conveying the larger trends that drive performance for Google, Facebook, Yahoo, Bing, and others,” said Adam Lavelle, Global CMO and chief solutions officer for Merkle. “Merkle’s DMR has become one of the most highly regarded and frequently cited reports in the digital marketing industry, providing benchmark data for paid search, SEO, display, social media, and comparison shopping in addition to breaking major developments with special in-depth analyses.”

To learn more, check out the full report here.

The post Merkle Launches Q3 2017 Digital Marketing Report appeared first on Mobile Marketing Watch.

Victor Lee, Senior Vice President of Digital Marketing at Hasbro, Christine Ciccone, Head of Digital Startegy at Verizon Wireless, Miri Rodriguez, Storyteller at Microsoft, Luke Atkinson, VP Smirnoff Global Content & Communications at Diageo and Evan Woods, Head of Digital Marketing at Jet.com are the latest industry-thought leaders to confirm their participation in this year’s Digital Marketing World Forum Conference & Expo event.

Lee, Ciccone, Rodriguez, Atkinson and Woods will join a stellar speaker line up of over 80 at the event who will be sharing their unique insight and knowledge in a series of inspirational keynote presentations and panel discussions exploring the latest trends and developments in digital marketing across key themes including; content marketing, social media, mobile marketing, influencer marketing, ecommerce, automation, virtual reality and artificial intelligence.

Conference pass holders are invited to attend three conference streams at the event where the world’s leading brands, thought leaders and agencies will be sharing their insight and experience on a variety of topics impacting the industry today. The Social, Mobile & Advertising track will examine the importance of a brand social footprint as well as engagement techniques and the rise in influencer marketing.

“The event will also provide guidance and real-life examples of effective storytelling and examine the future of content marketing in the Content, Data & Personalization stream whilst Digital Disruption is set to highlight the rise of virtual reality and artificial intelligence in marketing and what it means for organizations around the world,” a provided statement explains.

To learn more about next month’s event, click here.

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