IBM Takes Aim at New Technologies, Market Opportunities
Big Blue has big ambitions in the world of cutting-edge medical research. IBM has just announced its Health Cloud and…
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Brightcove Integrates with Marketo to Help Marketers
Brightcove Inc., a global provider of cloud services for video, has announced a very promising partnership with Marketo, Inc., a…
ZenithOptimedia and NinthDecimal Partner for Industry-First In-Store Measurement Platform
ZenithOptimedia and NinthDecimal have just inked a deal to partner and introduce a new standard of omni-channel measurement and audience…
Email Marketing Giant in Business with Boomerang
Its been a busy week for acquisitions in the digital space. The latest deal involves Emma, a provider of email…
Splice Machine, RedPoint Deliver ‘Big Data’ Digital Marketing Platform
Splice Machine, provider of The Hadoop RDBMS, has formed a “strategic partnership” with RedPoint Global, a data management and digital…
‘Pop’ Goes the Engagement Marketing with New Consumer Data Product
A rep for Offerpop confirmed to MMW this morning that the company has just added a new “consumer data product”…
Cheetah on the Prowl for Nanigans
Cheetah Mobile Inc., a mobile Internet company in China, said this week that it has made a strategic investment in…
Nielsen Forges Partnership with Concentric
On Monday, MMW was briefed on a new partnership generating talk today. Nielsen and Concentric, a leader in agent based…
Get a Room! Apple Pay Checks In To Marriott in Another Tech-Hotel Love Affair
The romance between hotels and mobile technology has now blossomed into a full blown raging love affair. This week, Marriott…
Good Vibes: Heavyweight Partners Aim to Power Up Mobile Marketing Campaigns
Mobile marketing company Vibes announced this week that it has partnered with Adobe to power personalized mobile campaigns for Apple’s…