MMA Releases New US Consumer Best Practices, V4.0
The Mobile Marketing Association has released the latest version of its “U.S Consumer Best Practices Guidelines for Cross-Carrier Mobile Content…
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Barnes & Noble Launches New iPhone App
Barnes & Noble has unveiled a new B&N Bookstore application for the Apple iPhone. Providing access to millions of books…
Get a Room! Microsoft Teams with Hyatt
Microsoft has unveiled a mobile advertising agreement with Hyatt Hotels & Resorts. In hopes of tapping into Microsoft’s search and…
Amazon.com Scoops up SnapTell
Amazon.com search subsidiary A9 has scooped up SnapTell, a company, as we all know, that allows mobile users to take…
The Power Of Combining Affiliate & Mobile Marketing
I’ve been involved with affiliate, or performance-based marketing for a long time now. More recently I’ve been interested in advertising…
Tiger Woods Teams with AT&T
The king of all commercial sponsors is back. And this time, we get to learn a thing or two from…
HarperCollins Steps up Efforts in Mobile Marketing
Even Harry Potter couldn’t save the publishing industry from a precipitous decline in sales that has severely impacted the publishing…
Adobe Flashes Back at Apple
It’s difficult to find many points of weakness for where the iPhone lags behind the mobile technologies of other smart…
CBS Outdoor Launches Large-Scale SMS Services
SMS services are a dime a dozen these days it seems, with new platforms and methods being introduced at a…
Sun Introducing Java App Store
Sun Microsystems has plans. Big plans. After being acquired by Oracle last month for $7.4 billion, Sun will launch a…