Kinetic Email Could Improve Success of Emails Sent to Consumers
As marketers seek better ways to engage consumers via email, “kinetic email” is garnering more attention. What’s kinetic email? It’s…
Experian
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Experian’s second annual #SuiteLife Awards Give Kudos to Brands with Top Notch Campaigns
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology,…
Experian, Neustar Offering ‘Best-in-Class Omnichannel Onboarding’ with omnichannel Activation
On Thursday, Experian Marketing Services confirmed to MMW that it is teaming with Neustar — provider of real-time information services…
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures…
Holiday Email is Hotter Than Ever
A new Experian report verifies that “Cyber Monday” still rules as the top email volume and transaction day. In 2015,…
Connexity Announces Acquisition of Hitwise from Experian
Digital marketing company Connexity today announced that it acquired Hitwise, a key player in large-scale online clickstream data collection and…
Experian, T-Mobile Data Breach Draws Concern and Anger
Late Thursday, word began to circulate quickly that a significant security breach in the world of mobile has occurred. “Experian…
U.S. Email Marketers Know the Truth: Cross-Channel, Real-Time Communication is Essential
“2015 will be an important year for brands looking to shift toward a next-generation approach to real-time email marketing, which…
IAB Introduces Digital Data Solutions Certification Program
Does every data professional know what he’s doing? Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced…
Tapjoy Taps New Partner for Mobile Advertising Precision
This week, one of the fastest growing mobile ad networks in the business announced a new partnership that is aimed…
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