Upland Software’s Acquisition of Waterfall Underscores Growth Opportunities for Mobile Messaging
Don’t go chasing Waterfalls? Not if you’re Upland Software. Late last week, Upland Software, Inc. — a powerhouse in cloud-based…
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Understanding The New Era of Mobile Messaging
The following is a guest contributed post from Rob Malcolm, SVP Marketing at CLX Communications. There are more mobile messages…
Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per…
SMS Helps Draw Blood in Europe
Surprisingly, blood donation rates are on the decline in developed nations around the world. It is for this reason that…
Mobile Messaging Gets the Nod from Thriving Young Las Vegas Casino Resort
Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas,…
Secure Messaging Platforms Evaluated by EFF
The Electronic Frontier Foundation has published a thorough new analysis of electronic messaging systems. Shared with MMW on Wednesday, the…
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However,…
BlackBerry Taking a Fresh Look at Secure Mobile Messaging
Despite losing its competitive posturing in the modern smartphone industry, BlackBerry is endeavoring to remain on the cutting edge of…
Understanding Marketing Message Overload
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more…
Tango Teams Up with Content Providers to Augment Mobile Experience
On Tuesday, the team at Tango – a mammoth mobile messaging service with more than 200 million registered members –…