FTC Not Relenting in Native Ad Witch Hunt
Adweek recently connected with Jessica Rich, Director of the Federal Trade Commission’s consumer protection bureau. In a new interview published…
Best Practices
Read More
Consumers More Concerned with Privacy Than Ever Before
For years, a company’s privacy policy was something that the resounding majority of consumers simply did not read. But in…
WhitePages Wants to Help Marketers Comply with New FCC Regulations
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource…
Registration Continues for Thursday’s Emergency Mobile Marketing Webinar
As MMW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules…
Emergency Webinar Will Address Urgent Matters in Mobile Marketing
On October 16th, the Federal Communications Commission will begin enforcing a strict new set of rules governing marketing calls and…
SMS Marketing: Guidelines To Get It Right
For companies big and small, the value of SMS marketing is a no-brainer. But doing it right takes plenty of…
Advertising Trade Groups Release Guidelines for Mobile Ad Data Usage
The Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI) are two of the leading major advertising trade groups…
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests…
Human Demand and TRUSTe Partner for Data Privacy Management
With data privacy paramount on the minds of businesses and consumers alike, Human Demand‘s new partnership with TRUSTe is expected…
FTC Cracks Whip with New Mobile Guidelines, Dishes Out Hefty Fine
On Friday, the Federal Trade Commission issued a new staff report recommending new guidelines to be followed by key players…