On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover CTIA requirements for advertising your SMS campaign to customers, what is needed in your SMS marketing terms & conditions, opt-in messages, and the help and stop messages.
Why did the CTIA SMS marketing rules change? In January 2014, AT&T, Sprint, and T-Mobile agreed to stop billing customers for premium short code messaging. With a considerable amount of the previous rules regarding SMS marketing being about premium messaging, getting rid of premium messaging gave the CTIA the opportunity to rewrite the rules for SMS marketing, allowing them to focus solely on standard SMS messaging, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs.
You can download each SMS marketing template in PDF form by clicking on the images below, or you can download the entire set of SMS marketing templates here.
SMS Advertising Blueprint – Use the following template to remain TCPA & CTIA compliant when advertising your SMS campaign to customers.
(Click Here to Download PDF Template)
SMS Terms & Conditions Blueprint – Use the following template to remain TCPA & CTIA compliant in your SMS campaign’s terms & conditions.
(Click Here to Download PDF Template)
Web Opt-In Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they opt-in from the web.
(Click Here to Download PDF Template)
Opt-In Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they opt-in.
(Click Here to Download PDF Template)
HELP Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives when they text the word “HELP” to your short code.
(Click Here to Download PDF Template)
STOP Message Blueprint – Use the following template to remain TCPA & CTIA compliant in the SMS message a customer receives after they unsubscribe from your campaign.
(Click Here to Download PDF Template)
If you’re interested in downloading the actual revised CTIA Short Code Compliance Handbook, you can do so by clicking here.
