MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive…
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MMA Taking Mobile Video Standards Very Seriously
The Mobile Marketing Association is getting serious on standards, especially when they pertain to mobile video. The MMA is currently…
Coca-Cola’s SMS Troubles Continue
This week on the Tatango SMS Marketing Blog, Coca-Cola was taken to task – and apparently for good reason. The…
On The ‘Lookout’ For Aggressive Mobile Advertising
With the goal of keeping mobile advertising responsible and as non-intrusive as possible, mobile security firm Lookout is behind a…
Short Codes are Not a Scam
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides…
Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital…
Federal Election Commission (FEC) Approves Proposal to use SMS for Political Fundraising: What you need to Know
It was announced last night that the Federal Election Commission (FEC) approved the proposal to use text messaging to raise funds…
Mobile Marketing Association Updates MMA Universal Mobile Ad Package
According to an announcement Thursday morning from the Mobile Marketing Association, the global trade association for the mobile industry has…
MMA Unveils Final Privacy Policy Guidelines for Mobile Apps
On Wednesday, The Mobile Marketing Association (MMA) raised the curtain on its finalized MMA Mobile Application Privacy Policy, which is…
Cellit Publishes Insightful Best Practices in QSR Mobile Marketing Programs
On Tuesday, the folks at Cellit – a well-known provider of mobile customer relationship management (CRM) systems – published the…