InMobi, a leading global mobile advertising platform, recently released its latest annual Mobile Insights Report for New Zealand.
And the findings are making headlines around the world. Why? Mobile advertising is a huge growth market in New Zealand.
Mobile advertising on InMobi’s network grew 33 percent in 2014.
Almost 4.4 billion ad impressions were served on its network in New Zealand last year, an increase from 3.3 billion in 2013. The report also indicated that in-app advertising increased 45 percent in 2014 and now accounts for 71.7 percent (3.1 billion) of all ad impressions.
“This significant growth on our network is further indication of the rapid shift in consumer behavior in New Zealand, reflecting both an increase in audience size, as well as an increase in activity,” said Jon White, regional director and GM for InMobi in Australia and New Zealand. “While we now expect growth numbers for mobile to be big on our network, these figures indicate that mobile advertising is certainly still in a strong growth phase in New Zealand. This in turn becomes a more important shift in consumer behavior for marketers to consider.”
