Apple App Store Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/apple-app-store/ Mon, 22 Jan 2024 15:31:49 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png Apple App Store Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/apple-app-store/ 32 32 ​​Apple’s Technology and Reasons Why It’s Superior https://mobilemarketingwatch.com/apples-technology-and-reasons-why-its-superior/ Mon, 22 Jan 2024 15:31:48 +0000 https://mobilemarketingwatch.com/?p=84531 Apple’s approach to technology is crucial to its perceived superiority. Apple controls its products’ hardware and software components unlike their certain rivals. The end effect of this thorough inspection is a smooth and optimal user experience. Energy-Saving Production Moreover, Apple places equal emphasis on energy efficiency in manufacturing individual components. Reducing energy consumption through process...

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Apple’s approach to technology is crucial to its perceived superiority. Apple controls its products’ hardware and software components unlike their certain rivals. The end effect of this thorough inspection is a smooth and optimal user experience.

Energy-Saving Production

Moreover, Apple places equal emphasis on energy efficiency in manufacturing individual components. Reducing energy consumption through process optimization in manufacturing leads to a more ecologically sustainable method of producing technology.

Energy Efficiency of Products

Apple prioritizes maintaining the energy efficiency of its products throughout its lives in addition to its production procedures. The company creates gadgets with energy-efficient features and components, extending battery life and reducing power usage.

Apple is dedicated to promoting energy efficiency in both its hardware and software. Frequent software upgrades frequently incorporate energy-saving device optimizations that improve performance. This strategy supports Apple’s environmental objectives while also helping users by prolonging the life of their devices.

Smooth Services and Ecosystem

Because Apple’s services are integrated, customers can quickly move between devices, making their digital experience seamless and harmonious. Users find integrating Apple devices into their daily lives simpler because of features like Handoff and Continuity, which also reinforce the relationships within the Apple ecosystem.

Services and Ecosystems

Beyond its hardware, Apple has developed a strong ecosystem. The App Store, Apple TV+, iCloud, and Apple Music are essential components of the Apple experience. This environment makes using Apple products more convenient for users and also makes them more addictive. Apple has refined the App Store to give users experience seamless gaming on their devices while accessing online MOBA games, online streaming such as Netflix, and, increasingly, online casinos tailored for all devices, especially iOS. This evolution introduces options to play without downloading apps from the App Store, catering to Apple users who are also casino enthusiasts. Specialized websites offer valuable insights into operators, covering compatibility, security, bonuses, legal details, and more for the year 2024. Through thorough testing and analysis, these sites have curated a selection of the finest casinos, aiding players in making well-informed choices aligned with their needs.

Taptic Engine with Haptic Feedback

Various Apple gadgets have the Taptic Engine built in, which responds to touch or interactions by giving consumers tactile sensations. This understated yet clever feature increases immersion and improves gadget interaction’s ease of use and engagement. Apple’s use of haptic feedback, which includes the exact sensation while using the trackpad and a soft tap of notification, is evidence of their dedication to perfecting the sensory experience.

Fluidity

The user interface of Apple devices is praised for being simple to use and seamless due to their intuitive movements and interactions. How these interactions are designed, whether swiping between apps, utilizing multi-touch gestures on trackpads, or using the Apple Pencil for accurate input on iPads, shows a thorough awareness of user behavior.

Remarkable Packaging and Branding

Apple products are expertly built to enhance the unwrapping experience and create exciting anticipation, all while being protected during transport. The packaging’s meticulous attention to detail highlights how high-end Apple items are.

Cut Down on Electronic Waste

Apple designs its products with a lifetime in mind, addressing a major environmental problem around electronic waste. The company wants to build long-lasting products that only break slowly over time, saving customers from buying new technology as often.

Supplier Accountability Scheme

Apple has implemented a Supplier Responsibility Programme because it understands its supply chain is important to environmental sustainability. Suppliers will be extensively supervised in this project to ensure high ecological requirements are met. Apple promotes a more sustainable and ethical supply chain by conducting audits and offering advice to suppliers to assist them in improving their environmental policies.

Innovations in Packaging

Apple considers the environmental impact of its packaging in addition to the product itself. This helps to maximize shipping efficiency, reducing the contents while keeping the products luxurious and modern.

International Retail Presence

Apple’s retail locations offer a dependable and first-rate shopping experience because they are positioned strategically in important international cities. In addition to being places of commerce, physical stores also function as centers of consumer interaction and education.

Quick and Accurate Software Updates

Apple can quickly and efficiently upgrade its entire product selection because it controls hardware and software. This strategy contributes to a better overall user experience by guaranteeing users have access to the newest features and security improvements.

Creative Advertising Campaigns

Apple is widely recognized for its innovative marketing strategies that transcend conventional advertising. The business frequently emphasizes narrative, stressing the emotional bond that consumers might have with their technology. Apple has a unique brand image that is shaped by catchy slogans, memorable product debuts, and eye-catching advertising.

Put Health and Well-Being First

Apple has increasingly emphasized the wellness and health aspects of its products. For example, heart rate tracking, ECG capability, and fitness tracking are all part of the health monitoring functions of the Apple Watch. Apple presents itself as a company that is concerned about its customers’ health by fusing technology and wellness.

Final Words

Apple sustains its leadership in innovation and unique position in the tech sector by consistently pursuing new opportunities. The company’s diverse strategy helps it stand out in the market, whether it is through marketing methods, R&D spending, or an emphasis on societal and environmental responsibilities.

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The App Store vs. Google Play: Key Differences and Considerations https://mobilemarketingwatch.com/the-app-store-vs-google-play-key-differences-and-considerations/ Sat, 02 Sep 2023 04:02:04 +0000 https://mobilemarketingwatch.com/?p=83865 In today’s digital age, mobile applications have become an integral part of our lives. Whether it’s for communication, entertainment, productivity, or gaming, there’s an app for almost everything. As a result, developers have flocked to app marketplaces to share their creations with the world. Two of the most prominent and widely used app marketplaces are...

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In today’s digital age, mobile applications have become an integral part of our lives. Whether it’s for communication, entertainment, productivity, or gaming, there’s an app for almost everything. As a result, developers have flocked to app marketplaces to share their creations with the world. Two of the most prominent and widely used app marketplaces are the Apple App Store and Google Play. In this blog post, we will delve deep into the key differences and considerations when choosing between the App Store and Google Play as a developer or business owner.

Overview of the App Store and Google Play

Before we dive into the differences and considerations, let’s start by understanding what the App Store and Google Play are:

The App Store:

The App Store is Apple’s official marketplace for iOS and macOS applications. It was launched in 2008 and has since become one of the largest and most lucrative app platforms in the world. The App Store offers a wide range of apps, including games, productivity tools, social networking apps, and more. It is known for its strict app review process and premium user experience.

Google Play:

Google Play, on the other hand, is Google’s counterpart to the App Store. It is the primary marketplace for Android applications and was launched in 2012. Google Play serves as the central hub for Android users to discover, download, and update apps. It caters to a diverse user base and offers a vast selection of apps and games.

Now that we have a basic understanding of both platforms let’s explore the key differences and considerations when deciding between the App Store and Google Play.

Key Differences:

1. Platform Ecosystem:

One of the most significant differences between the App Store and Google Play is the ecosystem they belong to. The App Store is tightly integrated into Apple’s ecosystem, including iOS, macOS, watchOS, and tvOS. This means that apps developed for the App Store are optimized to work seamlessly across various Apple devices. On the other hand, Google Play is part of the broader Android ecosystem, which includes a wide range of device manufacturers, screen sizes, and hardware capabilities.

Consideration:

If you have a specific target audience within the Apple ecosystem, the App Store might be the better choice for you. Conversely, if you want to reach a more diverse audience across various Android devices, Google Play is the way to go.

2. App Review Process:

The app review process is where the App Store and Google Play differ significantly. Apple is known for its stringent review process, where every app submission is thoroughly examined for quality, security, and compliance with Apple’s guidelines. This strict approach ensures a higher level of app quality and security but can lead to longer approval times and potential rejection.

Google Play’s review process is generally less strict, focusing primarily on security and malware checks. While this means quicker app approvals, it can sometimes result in a higher number of low-quality or potentially harmful apps on the platform.

Consideration:

If your app adheres to Apple’s guidelines and you prioritize quality and security, you might find the App Store’s review process more suitable. If you value faster deployment and a less stringent approval process, Google Play could be a better fit.

3. Revenue Models:

Both the App Store and Google Play offer revenue-sharing models for developers, but their fee structures differ. Apple’s App Store charges a 15-30% commission on app sales and in-app purchases, depending on the developer’s annual revenue. Google Play follows a similar model, with a 15-30% commission on app sales and in-app purchases.

However, there is a key difference when it comes to in-app subscription fees. Apple’s policy states that if a user subscribes to a service within an app, the developer must share 15-30% of the revenue with Apple. In contrast, Google Play reduced its subscription fee to 15% for the first year and then 15% for subsequent years, making it more developer-friendly for subscription-based apps.

Consideration:

Consider your app’s revenue model and how the platform’s fee structure aligns with your business goals. If your app relies heavily on in-app subscriptions, Google Play might be a more cost-effective choice in the long run.

4. Market Share and Audience:

Another critical difference between the App Store and Google Play is their market share and user base. As of my last knowledge update in September 2021, Android had a larger global market share compared to iOS. Android’s open ecosystem has made it accessible to a broader range of users, particularly in emerging markets.

Apple, on the other hand, maintains a strong presence in high-income markets and has a loyal user base. iOS users tend to spend more on apps and in-app purchases, making it an attractive platform for monetization.

Consideration:

Your target audience plays a significant role in your choice between the two platforms. If you want to reach a more extensive, diverse user base, Google Play’s larger market share may be advantageous. However, if your app caters to a premium audience with higher spending capacity, the App Store might be the better option.

5. Development Tools and Language:

The development tools and programming languages used for app development also differ between the App Store and Google Play. Apple’s preferred programming language for iOS app development is Swift, with Objective-C being used for legacy apps. Google Play primarily relies on Java and Kotlin for Android app development.

Consideration:

Your choice of development language and tools may depend on your development team’s expertise and your app’s specific requirements. Consider your team’s skillset and comfort with the chosen language when making your decision.

6. Revenue and Monetization Strategies:

Both platforms provide various monetization opportunities for developers, including:

  • Paid Apps: You can charge users to download your app.
  • In-App Purchases: Offer additional content or features within your app for a fee.
  • Ads: Integrate advertising to generate revenue.
  • Subscriptions: Offer premium content or services on a subscription basis.
  • Freemium Models: Offer a free basic version with the option to upgrade for premium features.

Consider which monetization strategy aligns best with your app’s content and target audience. For instance, if your app relies on ad revenue, you might consider Google Play’s larger user base. If you’re developing a premium app or content-based service, the App Store’s higher-spending user base could be more profitable.

Considerations for Choosing Between the App Store and Google Play:

Now that we’ve explored the key differences between the App Store and Google Play, let’s summarize the key considerations to keep in mind when choosing the right platform for your app:

  1. Target Audience: Determine whether your app’s target audience is primarily iOS or Android users. This will significantly influence your choice.
  2. Development Resources: Assess your development team’s skills and experience with the respective platforms and programming languages.
  3. Revenue Model: Consider how your app plans to generate revenue, whether through app sales, in-app purchases, subscriptions, or ads.
  4. Monetization Strategy: Align your app’s monetization strategy with the platform that offers the most favorable terms and access to your target audience.
  5. Market Share: Evaluate the global and regional market share of both platforms to understand where your app can gain the most traction.
  6. Review Process: Decide whether you prioritize a stringent review process for quality and security (App Store) or a quicker approval process (Google Play).
  7. Ecosystem Integration: Consider whether your app can benefit from tight integration with Apple’s ecosystem (App Store) or the open Android ecosystem (Google Play).
  8. Long-Term Goals: Think about your app’s long-term goals and how they align with the platform’s policies and fee structures.
  9. User Spending Habits: Analyze user spending habits on each platform and choose the one that aligns with your revenue expectations.
  10. Geographic Reach: If you have a specific geographic target, research the platform’s market penetration in those regions.

Conclusion:

Choosing between the App Store and Google Play is a crucial decision for app developers and business owners. Each platform has its own set of advantages and considerations, and the right choice depends on your app’s goals, target audience, and revenue model. Carefully assess the factors discussed in this blog post to make an informed decision that sets your app up for success in the competitive world of mobile app development. Remember that the app landscape is continually evolving, so staying up to date with platform changes and user preferences is essential for long-term success on either platform.

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iPhone and Android Users Score New Tool to Stop Robocalls https://mobilemarketingwatch.com/iphone-and-android-users-score-new-tool-to-stop-robocalls/ Tue, 01 Nov 2016 11:03:31 +0000 http://mobilemarketingwatch.com/?p=69525 This week, YouMail announced an update to the free YouMail Intelligent Call Management application for Android and iPhone that “automatically stops most annoying spam robocallers.” According to an announcement emailed to MMW, this Smart Blocking feature addresses “a critical and growing consumer problem, as the YouMail Robocall Index revealed that U.S. phones were hit by...

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business-690675_960_720This week, YouMail announced an update to the free YouMail Intelligent Call Management application for Android and iPhone that “automatically stops most annoying spam robocallers.”

According to an announcement emailed to MMW, this Smart Blocking feature addresses “a critical and growing consumer problem, as the YouMail Robocall Index revealed that U.S. phones were hit by a record 2.6 billion robocalls in both August and September.”

This problem has become so pervasive that the Federal Communications Commission formed a Robocall Strike Force to fight robocalls, which met on Oct. 26 in Washington, D.C.  At that meeting, the FCC commissioners stressed the importance of rolling out effective solutions to consumers as soon as possible.

However, users of iPhone and Android phones, which make up 99.3% of global smartphone sales based on market data by IDC,  don’t have to wait for the carriers or FCC to make progress. “YouMail’s flagship mobile app stops robocalls through a two-part process when a problematic robocaller is identified.”

“Americans are fed up with being pestered by the continual onslaught of robocalls, and they want to take preventative actions,” said YouMail CEO Alex Quilici.  “YouMail’s solution leverages its patent pending Smart Blocking technology that combines call patterns, call histories, user data, and user feedback to create and maintain an ever-changing database of nearly 100,000 problematic phone numbers in the U.S. alone.”

YouMail for iPhone can be downloaded for free at the App Store and YouMail for Android can be downloaded for free at Google Play.

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Apptentive Wants to Help You Assess How Your App Stacks Up Against The Competition https://mobilemarketingwatch.com/apptentive-wants-to-help-you-assess-how-your-app-stacks-up-against-the-competition/ Thu, 30 Jun 2016 13:00:49 +0000 http://mobilemarketingwatch.com/?p=67759 The team at Apptentive is out with a new report designed to help app publishers and companies assess how their wares stack up against the competition. The report as well as the infographic shared below delve into some of the most burning questions publishers have about their creations. “Data included in the report serves as...

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The team at Apptentive is out with a new report designed to help app publishers and companies assess how their wares stack up against the competition.

The report as well as the infographic shared below delve into some of the most burning questions publishers have about their creations.

“Data included in the report serves as a benchmark for companies seeking to understand how their apps’ engagement stacks up against their competition, along the entire mobile landscape,” the Apptentive crew says.

To download the report, click here.

Apptentive_MobileAppEngagement_Infographicapps

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Testing for Success in Mobile https://mobilemarketingwatch.com/testing-for-success-in-mobile/ Wed, 29 Jun 2016 10:00:12 +0000 http://mobilemarketingwatch.com/?p=67751 The following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube. Mobile development can get expensive, and while you may want your app to match your ideal vision of perfection before fully launching it in the app stores, it could lead to lost opportunities in collecting valuable user...

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opinionThe following is a guest contributed post from Dave Bell, the Co-Founder and Chief Executive Officer of Gummicube.

Mobile development can get expensive, and while you may want your app to match your ideal vision of perfection before fully launching it in the app stores, it could lead to lost opportunities in collecting valuable user data, gaining market exposure, and, most importantly, generating revenue. Spending too much time working on endless iterations and implementing countless attribution tools could lead to your app being outdated by the time it hits the market.

Consumer tastes in the mobile environment are constantly changing as well. Screenshot design styles that may be in vogue now may not be popular three months down the line when your app is finally launched, and may jeopardize your conversion rate.

In order to avoid the risk of your app sitting in development limbo too long – we present to you five methods to efficiently test your app out and gather valuable actionable data as quickly as possible.

Testing Your Apps Functionality

  1. Testing Your App

Whether you’re creating a game or an app that’s trying to solve a problem, the quickest and easiest way to test your app is to have you and your team actually use it yourselves.  After all, who better to report bugs and discover potential UX funnel flaws than the actual designers and engineers themselves?

It’s important to develop apps that you would want to use yourself. How could you make the unique selling proposition to convince potential customers to switch over to your app from competitors when you can’t even convince yourself and your own team to? Internal feedback should always be taken seriously, as everybody should earnestly want the product to success.

  1. Focus Group Tests

Of course, there are two problems with testing your own app:

  1. You and your team may not be who the product is built for.
  1. You and your team have been working on your app for so long that what may seem perfectly normal to you could be a bewildering shortcoming to anybody seeing the app for the first time.

It’s pertinent to step back and get data on how people outside of your team use your app. Invite family, friends, local college students, any pair of fresh eyes to come in and test it out.  Set up a testing area with cameras and track what users are touching within the app, see their reactions, and check the user experience flow.  Find out what functions or features may be too confusing, hidden, or misleading.

If you feel that there may be too many factors at play that can unnaturally affect user behavior when conducting in-house user testing, or if you don’t have the facilities or bandwidth to run your own testing, consider offloading your UX tests to services like usertesting.com or playtestcloud.com, where you pay testers to try out your app and receive videos of their interaction and reactions.

  1. Soft Launching

Tried and true, soft launching is the penultimate method to gather user data – second only to actually globally launching your app.  Whether your goal is to see how well your app retains users, or out its monetization rates, or even just to test server stability, there’s a test territory that could fit your needs.

Territories such as Canada, Australia, and New Zealand provide test markets that capture similar cultural behaviors of US users and can bring in valuable data in terms of engagement and monetization. Whereas, if you’d like to get enough data purely to prepare your server capacity for a launch, consider launching in large Commonwealth countries such as Malaysia or Pakistan where, while the average lifetime value may not be as high, their common use of the English language and lower cost per install can provide affordable insight.

Testing Your Creatives

  1. Marketing Materials – Quantitative Data

As you soft launch your app, take advantage of the opportunity to test out marketing creatives with some paid social marketing as well.  Conduct some A/B tests and see what ads garner the highest conversion rates.  While localization is important, not everybody can afford to localize their marketing materials to match the cultural tastes of every country.  Aim to test in countries culturally similar to your “target” country – if your main market is the US, test out your game and ads in countries such as Canada or Australia.

  1. App Creatives ( Icon + Screenshots ) – Qualitative Data

As the app industry is very data-driven, analysis of big data is important for us to assess and justify our decisions.  But don’t sweat the small stuff data.  LEGO famously nearly came to their own demise by only drawing exclusively from big data – all their research had pointed to millennials being impatient and uncreative, leading the famous toy maker to make increasingly larger (and unsuccessful) blocks to cater to the newer generation.  It wasn’t until the company interviewed a sole 11-year-old boy in Germany that they learned what truly was appealing about LEGO, and thus turned around their business.

Mobile App Optimization services can provide valuable qualitative data by conducting focus group tests with their communities of app enthusiasts, asking their users for personal feedback. While it can be difficult to test out what icons and screenshots you should deploy on the app stores without doing a launch, you can gather valuable human insights on what aspects of your creative output are appealing and why.

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App Store Sales Topped $10 Billion Last Year https://mobilemarketingwatch.com/app-store-sales-topped-10-billion-last-year/ Tue, 07 Jan 2014 18:19:55 +0000 http://www.mobilemarketingwatch.com/?p=38577 Only on select occasions will Apple issue a press release touting a milestone for its mobile app storefront. But on Tuesday, it was one of those rare occasions. According to the iDevice-maker, App Store sales ballooned to more than $10 billion last year. In fact, customers spent over $1 billion in December alone. App Store...

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App Store Sales Topped 10 Billion Last YearOnly on select occasions will Apple issue a press release touting a milestone for its mobile app storefront. But on Tuesday, it was one of those rare occasions.

According to the iDevice-maker, App Store sales ballooned to more than $10 billion last year. In fact, customers spent over $1 billion in December alone.

App Store customers downloaded almost three billion apps in December making it the most successful month in App Store history.

In the same release, Apple confirmed that its developers have now earned $15 billion on the App Store.

“We’d like to thank our customers for making 2013 the best year ever for the App Store,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.”

As of January 1st, the App Store now offers more than one million apps to iPhone, iPad and iPod touch users in 155 countries.

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Apple Finally Brings Holiday Tradition to iOS in the U.S. https://mobilemarketingwatch.com/apple-finally-brings-holiday-tradition-to-ios-in-the-u-s/ Tue, 10 Dec 2013 17:13:52 +0000 http://www.mobilemarketingwatch.com/?p=38036 Last night, Apple rolled out its annual holiday season giveaway app in the iOS App Store for the first time in the United States. “From 26 December – 6 January, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app,” Apple explains. If you’re not familiar with...

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Apple Finally Brings Holiday Tradition to iOS in the U.S.Last night, Apple rolled out its annual holiday season giveaway app in the iOS App Store for the first time in the United States.

“From 26 December – 6 January, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app,” Apple explains.

If you’re not familiar with the app, each day’s “gift” will only be available for one day (24 hours). That’s why Apple advises users to download the free app to make sure that they don’t miss out.

For U.S. consumers, the app’s arrival is an unexpected holiday treat. In the past, Apple’s promotion has only been targeted to consumers in Europe and Canada.

“12 Days of Gifts” is available for download now from iTunes at no charge.

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App Store Tops 1 Million Apps Milestone https://mobilemarketingwatch.com/app-store-tops-1-million-apps-milestone/ Mon, 09 Dec 2013 14:01:30 +0000 http://www.mobilemarketingwatch.com/?p=38007 It’s a milestone achievement for the iOS app ecosystem and the innovative developers behind the plentiful array of apps that entertain and inform us like nothing else. According to the latest industry data, Apple’s App Store now contains more than one million iOS apps. App discovery platform Appsfire was first to report the news. All...

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App Store Tops 1 Million Apps MilestoneIt’s a milestone achievement for the iOS app ecosystem and the innovative developers behind the plentiful array of apps that entertain and inform us like nothing else.

According to the latest industry data, Apple’s App Store now contains more than one million iOS apps.

App discovery platform Appsfire was first to report the news.

All told, the iDevice maker has approved a staggering total of more than 1,439,000 apps since the App Store opened five years ago.

In May of 2013, Apple exceeded 50 billion worldwide app downloads.

As of this writing, the company is yet to issue a formal announcement regarding the presence of more than one million apps in the Apple App Store.

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Mobile Apps: The Year’s Hottest Digital Stocking Stuffers https://mobilemarketingwatch.com/mobile-apps-the-years-hottest-digital-stocking-stuffers/ Fri, 06 Dec 2013 14:01:32 +0000 http://www.mobilemarketingwatch.com/?p=37950 It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all. For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift...

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It’s the holiday shopping dilemma we’ve all faced: not knowing what to get the guy or gal who has it all.

For those unlucky shoppers with friends and family who are simply impossible to shop for, here’s a suggestion to take your holiday shopping outside the box. This holiday season, why not give the gift of a mobile app?

If so, you’ll be among millions of smartphone users around the world who are expected to do so. From app store gift cards to direct digital purchases, mobile apps have become the perfect digital stocking stuffers.

Although the world’s leading app stores contain more than one billion applications, finding a thoughtful app couldn’t be easier if you’re looking to gift that which everyone needs more of: sleep.

One of the hottest apps to arrive on iOS and Android this year, Sleep Genius can definitely help users start 2014 well-rested and ready to tackle those New Year’s resolutions.

sleepgeniusWith the CDC declaring sleep deprivation a national epidemic, a record number of Americans are turning to prescription and over-the-counter medicinal sleep aids. But the potentially negative effects caused by sleep-inducing medications over prolonged periods are prompting a growing number of doctors and sleep specialists to prescribe technology over pills.

Sleep Genius is a neuroscience-based sleep app that has quickly earned a reputation for being the most scientifically advanced and effective sleep app on the market. Sleep Genius delivers to the bedroom groundbreaking technology backed by decades of research from leading experts in neuroscience, sleep, and music that actually delivers a solution proven to help users get to sleep faster and benefit from more quality sleep.

So, after the out-of-control costs and calories that routinely accompany the holidays, what sounds better than a better night’s sleep?

To learn more about gifting apps (like how to do it), check out the official how-to page from Apple here. For Android users, click here.

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Apple Tweaks App Store Search Functionality https://mobilemarketingwatch.com/apple-tweaks-app-store-search-functionality/ Wed, 27 Nov 2013 16:38:54 +0000 http://www.mobilemarketingwatch.com/?p=37792 Apple has updated its App Store search engine to ostensibly improve the general user experience as well as improve one of the most commonly experienced problems apparent in the app search process – incorrect search results returning from misspelled queries. According to TechCrunch, Apple is bolstering the search process by directly combating typos. This effort...

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Apple Tweaks App Store Search FunctionalityApple has updated its App Store search engine to ostensibly improve the general user experience as well as improve one of the most commonly experienced problems apparent in the app search process – incorrect search results returning from misspelled queries.

According to TechCrunch, Apple is bolstering the search process by directly combating typos.

This effort likely comes as a direct reaction to Google doing the same to improve search queries by mitigating the impact of misspelled words.

Searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.

The team Fiksu has similarly confirmed Apple’s algorithm tweak.

“That’s great news for app publishers and yet another step in Apple’s efforts to improve app discoverability,” says Craig Palli, Chief Strategy Officer at Fiksu.

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