Peekaboo Partners With WHERE To Distribute Mobile Coupons To Over 50 Million Users
Peekaboo mobile, an LBS startup focusing on mobile coupons, has announced a new partnership with WHERE to leverage its massive…
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Appcelerator & FortiusOne Partner For First-Of-Its-Kind LBS Marketing Analytics Platform
Appcelerator and location-analysis software provider FortiusOne have teamed to deliver the first ever location-based analytics platform for mobile applications. As…
Deep Focus CEO Ian Schafer Set To Deliver Opening Keynote At LBM Summit
More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC. It was announced today…
Poynt Debuts Location-Based Mobile Advertising Platform For Local Businesses
Poynt, an LBS-based mobile search provider, today launched a new tool for local businesses to leverage location-based mobile advertising on…
Execs From ESPN, Marc Ecko & Deep Focus To Headline Location Based Marketing Summit
Engage Digital Media, the folks behind the upcoming Location-Based Marketing Summit taking place Sep. 29-30 in NYC, today announced the…
PlacePunch Debuts LBS Marketing Platform For Foursquare, Twitter And Facebook Places
While LBS apps like Foursquare, Gowalla, Loopt and others continue to evolve their respective advertising models, third-party providers are busy…
Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
Location-based marketing and advertising is a hot topic these days, as brands scramble to learn how to best leverage the…
Volvo, H&M Eye Unique “Virtual Currency” Mobile Marketing In Booyah’s MyTown App
In a New York Times article yesterday, it was indicated that the market for virtual currency will reach over $2…
$1.8B To Be Spent On Location-Based Advertising In 2015
As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend $1.8B on the medium in 2015, up substantially from the $42.8M expected for 2010.
Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
Brightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to…