Ad Spend on the Upward Move Again
U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet…
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Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars
The battle of the titans has arrived. It was only a matter of time, as the former champion — television…
Global Media Ad Spending Growth Slows; North America, Western Europe Revised Downward
When it comes to global ad spending, eMarketer has recently revised its forecasts. Though media ad spending will grow, eMarketer…
It’s a Mobile World and Newspapers Are Paying The Price for it
According to the eye-opening findings of a new ZenithOptimedia report, mobile internet advertising will overtake newspaper advertising in 2016 (accounting…
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According…
Investment in Interactive Media to Soar in the Next Few Years
The latest US Digital Marketing Forecast was recently released by Forrester and shows that, between 2015 and 2019, the growth…
Digital Ad Tech Driving Annual Ad Spend
In ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is predicted to grow 5.3% to reach $523 billion this year….
Is Mobile Ad Spending About to Overtake Television?
Mobile advertising is in growth mode. But when will it topple the king of the hill – television? According to…
Nielsen Mobile Report: Measure Twice, Advertise Once
There’s an old saw (pun intended) among carpenters: measure twice, cut once. It’s intended to convey the idea that measuring…
Global Ad Spend to Suffer on Japan Earthquake, Middle East Turmoil
Fallout from the devastating earthquake that ravaged Japan last month and the lingering tensions and political turmoil across the Middle…
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