Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’
A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content…
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Adobe Launches Industry’s First 100 Percent Programmatic Ad Campaign
Chalk it up as another first for Adobe. Adobe has announced the launch of its global “Experience Business” campaign, the…
First Look: Adobe Named a Leader Among Web Analytics Vendors
Adobe announced Tuesday that the company has been recognized as a leader in “The Forrester Wave™: Web Analytics, Q4 2017”…
Adobe Advertising Cloud Brings Marketers ‘Flexibility and Convenience’ with New Mobile App
As advertisers shift to buying a majority of digital advertising through automated software, advertising technology tools are frequently stuck in…
Marchex Touts New Integrations in Adobe Analytics Cloud
Marchex, a mobile advertising analytics company, has just announced new integrations with Adobe Analytics Cloud. The move, we’re told, will…
Adobe Aims to Advance Voice-Driven Customer Experiences With Analytics Cloud
Ahead of the long holiday weekend in the United States, MMW was privy to the latest news from Adobe. According…
Adobe Named Top Dog Among Digital Intelligence Platform Vendors
On Friday, Adobe announced that the company has been recognized as the only leader in “The Forrester Wave: Digital Intelligence…
Insert Integrates With Adobe To Bring The ‘Power Of Marketing Cloud’ To Mobile Apps
Insert, an automated in-app marketing platform, confirmed to MMW today its integration with Adobe Marketing Cloud. The integration, we’re told,…
Adobe Wraps Up Acquisition of TubeMogul
Adobe recently confirmed to MMW the completion of its acquisition of TubeMogul, a powerhouse in video advertising that lets brands…
Adobe Exec: Quit Focusing on App Installs
The following is an exclusive guest contributed post from Matt Asay, vice president of mobile for Adobe Marketing Cloud. In…